Will Power

Ah Yes, There’s Already an NFT Collection of Will Smith Slapping Chris Rock

Is this giving anyone a headache?
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Will Smith's Academy Awards confrontation with comedian Chris Rock has already hit the dubious world of blockchain, with a coin and even NFT drop.
TOPSHOT - US actor Will Smith (R) slaps US actor Chris Rock onstage during the 94th Oscars at the Dolby Theatre in Hollywood, California on March 27, 2022. (Photo by Robyn Beck / AFP) (Photo by ROBYN BECK/AFP via Getty Images) Image: Getty Images/Futurism

Slap Chop

Because it’s 2022, and every meme and cringeworthy moment apparently deserves to be immortalized on the blockchain, it looks like actor Will Smith’s Academy Awards confrontation with comedian Chris Rock has already hit the dubious world of web3.

As spotted by Fortune, there are already several projects cashing in on the drama. A Will Smith Inu coin — translated into English, that’s an aging and Elon Musk-inflected reference to Dogecoin’s mascot, the dog breed known as a Shiba Inu — has already spiked more than a thousand percent in value since launching the morning after the Oscars. And even more on the pulse of contemporaneous cash grabs is a “Will Smith Slap” collection of NFTs that’s already moving serious volume.

Beyond Parody

Needless to say, it’s tough to make an argument that either of those projects — or the countless similar also-rans that now inevitably pop up after seemingly every splashy cultural moment — are bringing anything technologically or entrepreneurially new to the world of blockchain, business, or art.

That’s not to say that interesting blockchain projects don’t exist. But on meme and current events-driven projects, buyer beware. After all, a new analysis showed that the majority of NFT drops flop.

More on NFTs: NFT Buyers Furious After Art They Spent $70 Million on Turned Out to Be Completely Hideous

Jon Christian Avatar

Jon Christian

Executive Editor

I’m the executive editor at Futurism, assigning, editing, and reporting on everything from artificial intelligence and space exploration to the personalities shaping the tech sector.