--- title: "Twitter’s Traffic Falling Relative to Bluesky" description: "Over the last month, traffic to the site formerly known as Twitter has taken a nosedive as Bluesky continues to bring in more and more users." date: "2024-12-14" modified: "2024-12-14" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/twitter-traffic-plummeting" categories: - "Future Society" tags: - "bluesky" - "elon musk" - "social media" - "twitter" --- # Twitter’s Traffic Falling Relative to Bluesky ![Over the last month, traffic to the site formerly known as Twitter has taken a nosedive as Bluesky continues to bring in more and more users.]() *\Image: Ryan Collerd / AFP via Getty / Futurism\* Over the past few months, traffic to the site formerly known as Twitter has taken a nosedive as competitors like Bluesky and Threads continue to bring in more and more users. According to the [traffic-estimating service Similarweb](), visits to the Elon Musk-owned social network now known as X have plummeted over the past three months. As the data shows, global traffic to Twitter.com has fallen from roughly 706 million visits in September to just 586.6 million by November — a 10.5 percent drop in the past month alone. ![]() Of course, that's the site's old domain, which you'd expect to fall off as the service transitions to X.com. There, the story is somewhat more complicated — though it's still dingy news for Musk. While traffic rose from September to October — which makes sense, given the fever pitch of election coverage — it took a swim in November itself, when you would have expected to see it overrun with political news and analysis of the election and its aftermath. ![]() The numbers reflect repeated mass exoduses from X. Soon after a [wave of exits that followed Donald Trump's victory]() over Kamala Harris, November again saw [users fleeing in droves]() after the site [updated its terms of service]() to allow Musk's AI venture xAI to train on its user data. Naturally, that change had many users looking for greener — or bluer, as it were — pastures, and Bluesky was happy to [reassure X refugees]() that their data was safe on its site. "A number of artists and creators have made their home on Bluesky, and we hear their concerns with other platforms training on their data," [the company said in a November 15 post]() on its own social network. "We do not use any of your content to train generative AI, and have no intention of doing so." Similarweb data [also suggests ]()that while Twitter's traffic has fallen, it's skyrocketed on Bluesky, likely reflecting many of the same users switching services. Notably, there was no falloff after October — in fact, visits instead jumped by a large margin. In September, there were only about 68 million visits to the site — but by November it pulled in 132 million— an increase of more than 75 percent just from October to November. In fact, the data shows that as of November, Bluesky was pulling in a full 21 percent of Twitter's monthly visits, which is an extraordinary accomplishment for a little-resourced upstart — or, depending on your perspective, a striking testament to Musk's toxic influence over the formerly beloved Twitter. One more striking datapoint is that Similarweb's data shows the average visit to Bluesky lasting more than twice as long as the average visit to Twitter. ![]() An important caveat: all Similarweb can estimate is how many people are visiting each social service's site, so none of this data reflects the usage of either one's app, which is likely to account for a significant portion of total usage. But the web traction of the two sites, which have a very similar interface, is likely to be a strong proxy for app usage, with many members using the web version on their desktop computers and the app on their phones. In other words, though Bluesky remains smaller than Twitter in absolute terms, it's growing at a frantic pace — which, if Musk is still a remotely rational businessman, just might be making him [very anxious](). *Updated to reflect data from the domain X.com.* **More on Twitter:** [*Change to Twitter Suggests Elon Musk Is Panicking Over Users Leaving for Bluesky*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()