--- title: "Tom Brady Appears to Be Totally Screwed by the FTX Collapse" description: "Tom Brady, Gisele Bündchen, and a number of other athletes poured a lot of money into FTX, the Sam Bankman-Fried-run exchange that just collapsed." date: "2022-11-11" modified: "2022-11-11" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/tom-brady-screwed-ftx-collapse" categories: - "Blockchain" - "Future Society" tags: - "celebrities" - "crypto" - "cryptocurrency" - "ftx" --- # Tom Brady Appears to Be Totally Screwed by the FTX Collapse ![Tom Brady, Gisele Bündchen, and a number of other athletes poured a lot of money into FTX, the Sam Bankman-Fried-run exchange that just collapsed.]() *\Image: Getty Images/Futurism\* Tom Brady is learning very quickly that you can't win 'em all, and we're only sort of talking about his currently-losing record on the 2022-23 NFL season. The formerly former quarterback was an [equity investor]() in — and public ambassador of — the now spectacularly imploded crypto exchange FTX, which shocked the world this week with its [tumultuous fall]() from web3 grace. Given that FTX is currently hurtling towards bankruptcy with an [$8 billion bleed](), we can't imagine how much money Brady actually lost. Brady and soon-to-be-ex wife Gisele Bündchen announced their joint partnership with the fallen crypto giant back in June 2021, picking up where Larry David's "invest in stuff you don't understand at all ha ha relatable" [Super Bowl ad]() left off with their own [cursed commercial](). The terms of the divorcing couple's agreement with FTX was never disclosed, but the now-defunct exchange would have been valued at $18 billion just a [few weeks]() after their partnership was announced, following a $900 million funding round, so some serious money was in play. "It's an incredibly exciting time in the crypto-world, and Sam and the revolutionary FTX team continue to open my eyes to the endless possibilities," Brady said in a [press release]() at the time. "This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet." If Brady and Bündchen were to pick any crypto exchange to dig their [nightshade-free]() claws into, FTX certainly made sense. FTX CEO Sam Bankman-Fried — who just [set the record]() for the most wealth lost in a single day — strategically positioned himself as not just any ol' crypto bro, but [Mr. Crypto Adult](), pushing for [regulation]() and [realism]() in a chaotic, hype-driven industry. His vision for crypto, [per FTX advertisements](), was not just a force for trolling and getting rich quick, but a force for good. Similarly, the former Brady Bunch have long positioned themselves as [philanthropists](); in that same press release, Bündchen noted that "Sam and I are both enthusiasts who share a belief that we are on this earth for a greater reason," that reason, apparently, being to save the world, one digital asset at a time. Aw. Bündchen even starred in a series of print ads in the *New Yorker* alongside the now-disgraced CEO. They ran in June of this year, just as the crypto crash was starting to take hold. But if they seemed in poor taste then, they're even more cringe-inducing now. "I'm in on FTX," read the ad, "because we share a passion for creating positive change." https://twitter.com/jasonzweigwsj/status/1536337468605317120?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1536337468605317120%7Ctwgr%5Eba9d7433e4430398afb34e49e2b9499e6560ac9f%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.gawker.com%2Fmoney%2Fhow-sam-bankman-fried-crashed-crypto-giant-ftx Brady and Bündchen are far from the only stars with expensive ties to the imploded exchange. The Golden State Warriors' Stephen Curry apparently got some [crypto advice]() from Tommy boy, gaining an equity stake last September; MLB wunderkind Shohei Ohtani became an equity investor and ambassador [that November](); tennis star Naomi Osaka achieved the same status [just this past March](). Indeed, FTX even took the whole "we definitely love sports" thing one step further by [inking a long-term deal]() with the Miami Heat to rename their entire arena. It's worth noting that while losing a ton of money generally sucks for anyone, all of these figures, Brady and Bündchen especially, will likely come out just fine. Will the divorcing power couple have to sell [their island]() or something? Maybe. But the former's current [one-year NFL contract]() is worth $15 million, while the latter was the [world's highest-paid model]() for 14 years in a row. Prior to the FTX news, they held a [combined net worth]() of roughly $650 million. And on that note, celebs don't become ambassadors so that the companies they represent get *their* money; they become ambassadors so that companies can make money off of their ambassadors' adoring fans. And to that end, it's one thing to hawk Subway (which we totally, for sure, one hundred percent believe that Brady actually eats when he's not [held hostage]() for promos). But crypto is an asset, and celebrities, for whatever reason, thought it was totally cool and fine to sell unstable investments to consumers like shoes or makeup or sandwiches they don't eat. And any real people who bought in will, as always, be the ones who [hurt the most](). https://twitter.com/TomBrady/status/1543965253523881986?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1543965253523881986%7Ctwgr%5Ee9ace112a622a7a95adc33a7bb04cc4327fc9df2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fnypost.com%2F2022%2F11%2F09%2Ftom-brady-gisele-bundchen-now-caught-up-in-ftx-collapse%2F **More on crypto celebs:** [*Crypto Exchanges Lay Off Thousands, Months After Uber-Expensive Super Bowl Ads*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()