- During a presentation to the advertising community Monday morning, the Times debuted its inaugural virtual reality film, "Walking the City.”
- Times Magazine editor Jake Silverstein said the Times has "big plans" for integrating virtual reality into its content. While digital advertising has been growing at theTimes, the company has said video makes up less than 10 percent of total digital ad revenues.
- The announcement comes as technology companies are scrambling to capitalize on the potentially lucrative virtual reality arena. Other media companies, such as Vice and Gannett, have also begun dabbling in the space.
The New York Times Unveils Major Plans to Integrate Virtual Reality into its Content
4. 28. 15 by Alex Klokus