--- title: "Zuckerberg Says Facebook Will Lean Hard Into AI" description: "After many months pissing off stakeholders, Facebook-turned-Meta CEO Mark Zuckerberg finally made them happy — by saying that he's leaning into AI." date: "2023-02-03" modified: "2023-02-03" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/zuckerberg-facebook-ai" categories: - "Artificial Intelligence" - "Meta" tags: - "ai" - "mark zuckerberg" - "Meta" - "the digest" --- # Zuckerberg Says Facebook Will Lean Hard Into AI ![After many months pissing off stakeholders, Facebook-turned-Meta CEO Mark Zuckerberg finally made them happy — by saying that he's leaning into AI.]() *\Image: Josh Edelson via Getty / Futurism\* ## Bottle Feeding After roughly a year and a half of really, really pissing off his stakeholders, [Facebook-turned-Meta]() CEO Mark Zuckerberg finally said something to make investors happy. *Bloomberg* [reports that]() in a call with investors on Wednesday, the [sword-brandishing CEO]() promised, like pretty much [everyone else]() [in Silicon Valley](), to make Meta's AI development a priority — a critical factor in his plans for 2023, which he's apparently calling Meta's "Year of Efficiency." Probably a sound goal to pursue, considering that Meta spent 2022 [burying $14 billion]() in the [wildly underwhelmin]()g digital landscape that is [the metaverse](), meanwhile [laying off]() entire towns' worth of workers. "We're working on flattening our org structure and removing some layers of middle management to make decisions faster," Zuckerberg said on the call, according to *Bloomberg*, "as well as deploying AI tools to help our engineers be more productive." "There's going to be some more that we can do," he added, "to improve our productivity, speed, and cost structure." Lo and behold, Meta's stock was up 24 percent by 11 AM the next day — which, per *Bloomberg*, was the biggest single-day jump that the company has seen in nearly ten years. 'Atta boy, Zucko. Finally telling investors what [literally all of them out there]() seem to want to hear. ## Robots for Robots for Robots Apparently, though, in the wake of Meta's [Zuckerberg-hating]() Blenderbot's chaotic introduction back in August, Zuck reportedly didn't spend the meeting focusing on any shiny new generative AI products. (Just as a [quick check-in]() with Blenderbot, we just asked it if it "liked Facebook," and it answered, "not really, too many people use it for drama and gossiping, so I stay away from it as much as possible." It did, however, say nicer things about its [boar-hunting overlord]().) Rather, per *Bloomberg*, Zucko told investors that, outside of that note about integrating helpful "AI tools" into engineering work, Facebook will be focusing on using AI to improve its content-recommendation algorithms — a move the publication says is focused on making users and advertisers both much happier. And honestly? A lot of platforms are likely going to need to make some algorithmic changes in the coming months, considering that [AI-generated content]() is [about to flood]() each and every corner of the internet that it can possibly be deployed in — social media included — so glad to see Zuckerberg getting ahead of things. Gotta keep all the content-sifting robots tip-top, since the [content-generating robots]() are [only just getting started](). **READ MORE:** [*Meta Shares Soar Most Since 2013 on Zuckerberg’s Vision*]() \[Bloomberg\] **More on Meta:** [*Facebook's Metaverse Division Lost Nearly $14 Billion Dollars Last Year*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()