--- title: "YouTube Creators Will Be Forced To Disclose AI Content" description: "YouTube will soon make users add a disclaimer when they post artificial intelligence-generated or manipulated videos." date: "2023-11-14" modified: "2023-11-14" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/youtube-ai-disclosure-rule" categories: - "Artificial Intelligence" tags: - "generative ai" - "Google" - "the digest" - "YouTube" --- # YouTube Creators Will Be Forced To Disclose AI Content ![YouTube will soon make users add a disclaimer when they post artificial intelligence-generated or manipulated videos.]() *\Image: Getty / Futurism\* ## Alerta! YouTube will soon make users add a disclaimer when they post artificial intelligence-generated or manipulated videos. In a [company blog post](), the video giant outlined its forthcoming rule change that will not only require a warning label, but will display disclaimers larger for certain types of "sensitive" content such as elections and public health crises. As [*Bloomberg* reports](), this change at the Alphabet-owned company comes after a September announcement that election ads across the firm's portfolio will require "prominent" disclosures if manipulated or generated by AI — a rule that's slated to begin mid-November, the [outlet previously reported](). In its announcement, YouTube also said that those who repeatedly refuse to comply may have their content removed, their accounts suspended, or their access to advertiser money revoked. It's unclear when exactly the outlet plans to roll out these changes, but the company also said that it'll eventually "make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice." "We’ve heard continuous feedback from our community, including creators, viewers, and artists, about the ways in which emerging technologies could impact them," the statement reads. "This is especially true in cases where someone’s face or voice could be digitally generated without their permission or to misrepresent their points of view." ![Mock-ups showing label added to YouTube's mobile video player. Images via YT.]() ## Double Dipping In what may be a nod to the growing trend of [AI-generated songs]() created "[in the style of]()" various [famous musicians](), the company will also allow musical artists and their representation to request the takedown of "AI-generated music content that mimics an artist’s unique singing or rapping voice" — but this, too, comes with caveats. "These removal requests will be available to labels or distributors who represent artists participating in YouTube’s early AI music experiments," the statement reads, an apparent reference to the company's "[Music AI Incubator]()" project with [Universal Music Group]() that was announced back in August and will provide an "artist-centric approach" to generative AI tools. As *Bloomberg* explains, these forthcoming disclosures are part of Google's attempted response to growing pressure for industry giants to responsibly handle AI innovation — and not, like so many other companies, let excitement about the rapidly-evolving tech get away from them. "Responsibility and opportunity are two sides of the same coin," Kent Walker, Google's president of legal affairs, told the news site. "It’s important that even as we focus on the responsibility side of the narrative that we not lose the excitement or the optimism around what this technology will be able to do for people around the world." Whether Google is actually tamping down excitement or merely attempting to circumvent [AI legal drama](), however, remains to be seen. **More on AI video:** [*The Guy Behind "Shrek" Says AI Is Going to Wipe Out Human Jobs in Animation*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()