--- title: "The CEO of X Doesn’t Have X on Her Home Screen" description: "X-formerly-Twitter's new-ish CEO didn't have the X app on her iPhone home screen when she showed it to a crowd last week." date: "2023-10-02" modified: "2023-10-02" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/x-twitter-ceo-home-screen" categories: - "Future Society" tags: - "linda yaccarino" - "social media" - "the digest" - "twitter" --- # The CEO of X Doesn’t Have X on Her Home Screen ![X-formerly-Twitter's new-ish CEO didn't have the X app on her iPhone home screen when she showed it to a crowd last week.]() *\Image: Vox\* ## X Factor During a conference, the new-ish CEO of the social network formerly known as Twitter held up her phone to the crowd — but as eagle-eyed watchers noticed, it doesn't look like the X app is on her iPhone's home screen at all. As [*The Verge* points out](), X CEO Linda Yaccarino proudly displayed her smartphone to the crowd at *Vox*'s exclusive Code Conference this past week, and although a photo taken during her spot shows that she has both Facebook and Instagram on her home screen, the newly-rebranded black-and-white X app appears to be absent. https://twitter.com/alexeheath/status/1707564163504259487 Along with X's would-be competitors being represented on its CEO's home screen, *The Verge* also spotted a Bible app —which deputy editor Alex Heath jokingly clocked as "the original super app if you think about it" — and the encrypted messaging app Signal, which is said to be Elon Musk's fave even though its [president has thrown shade at him]() in recent weeks. ## Tweet Trouble And speaking of Musk, Yaccarino's appearance at the [invite-only conference]() took place right around the publication date of an in-depth [*Financial Times* interview]() in which she admitted, among other things, that X's infamous owner [didn't tell her she was hired]() before tweeting it out to the world. The big question: will the mercurial Musk, who prizes loyalty and a grueling work ethic over all else, turn on Yaccarino after a gaffe that seems to suggest X isn't a crucial part of her digital life? Prior to taking over leadership of the site, the now-CEO was an advertising executive at NBCUniversal, and her hastily-announced exit apparently sent that company into something of a tailspin that one of her colleagues [described to *Insider*]() as being like the "Cuban missile crisis." Yaccarino has only been CEO of X for a few months now. But if this weird oversight, some of the admissions in her *FT* interview, and her questionable appearance at Code are any indication, she may be a bit in over her head. One has to wonder, given the conspicuous absence of the X app, whether Yaccarino has, like so many of us, [stopped using the app]() — or rather, if she has staffers [doing her tweeting]() for her. **More on X-formerly-Twitter:** [*Elon Sends Pleading Email to All of Twitter Staff After Live Stream Flub*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()