--- title: "Watch Post Malone Buy An NFT While We Slowly Chart Our Descent Into Hell" description: "A new music video from rapper Post Malone features an NFT product-placement cameo that is much more bizarre than you'd expect." date: "2021-11-16" modified: "2021-11-16" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/watch-post-malone-buy-nft" categories: - "Blockchain" - "Cryptocurrency" - "Ethereum" - "Future Society" - "NFTs" tags: - "ethereum" - "nfts" - "the digest" --- # Watch Post Malone Buy An NFT While We Slowly Chart Our Descent Into Hell ![A new music video from rapper Post Malone features an NFT product-placement cameo that is much more bizarre than you'd expect.]() *\Image: Getty / Futurism\* A new music video from mumbly rapper-slash-crooner Post Malone features a product placement cameo that literally no one asked for. In the beginning of the James Bond-inspired video for Postie's latest single, "One Right Now," the artist is seen purchasing a Bored Ape Non-Fungible Token (NFT), for some reason, just before he and The Weeknd's Abel Tesfaye join a highly choreographed gunfight. In one of the more awkward examples of music video product placements since [DJ Khaled's infamous "Hold You Down,"]() Malone is showing off his [very obvious sponsorship deal]() with the MoonPay cryptocurrency trading app. In doing so, the "White Iverson" singer has joined the [increasingly-cringy ranks of celebrity NFT enthusiasts]() and delved into the [arguable scam that is the NFT world](). Bored Ape, the NFT Malone was filmed purchasing on the crypto app that's paying him, is itself a perfect microcosm of the weirdness that is NFTs and the growing cult surrounding it. Sold on the Ethereum blockchain, these street art-esque primates have become a bizarre status symbol in some crypto circles. They not only have their own social club — the "[Bored Ape Yacht Club]()" — but also held [a real life gathering, Ape Fest](), in New York City. Though it's *very* easy to laugh at the strangeness of it all, we'd be remiss if we didn't list off just how many big-name celebrities performed at Ape Fest, which itself was part of the NFT.NYC conference that [featured Reddit co-founder Alexis Ohanian]() as a keynote speaker. The November 4 lineup, as [*Input* noted in a dispatch from Ape Fest](), included [The Strokes, Chris Rock, Beck](), Questlove, and Aziz Ansari. Anyway, it all tracks. At the intersection of the wild west world of NFTs, the insularity of hypebeast culture, and the enduring cult of celebrity worship lies Post Malone, himself a divisive figure as an uberpopular white rapper in a post-Macklemore world. And who knows — maybe next year he'll tour [the metavers]()e with the [new NFT supergroup]() that just got a record deal with Universal. **Read more**: "[Celebrity NFTs Risk 'Catastrophic Failure.' Just Ask John Cena]()" \[*Bloomberg*\] **More on NFTs:** "[*NFT Developer Absconds With $2.7 Million Dollars*]()" ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()