--- title: "VW’s New “Voltswagen” Name Not an April Fool’s Joke" description: "German carmaker Volkswagen is really rebranding its North American division to \"Voltswagen,\" a nod to its electrified future." date: "2021-03-30" modified: "2021-03-30" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/vws-new-voltswagen-name-not-an-april-fools-joke" categories: - "Advanced Transport" tags: - "electric vehicles" - "elon musk" - "tesla" - "the digest" - "volkswagen" - "voltswagen" --- # VW’s New “Voltswagen” Name Not an April Fool’s Joke ![German carmaker Volkswagen is really rebranding its North American division to "Voltswagen," a nod to its electrified future.]() *\Image: Voltswagen\* ## Voltswagen German carmaker Volkswagen is really rebranding its North American division to "Voltswagen," a nod to its electrified future. The company accidentally leaked the news, as [spotted by *CNBC*](), on Monday afternoon, with many suggesting it may have been a poorly timed April fool's joke. Now, VW has confirmed that is indeed renaming the division in a [press release](). "We might be changing out our K for a T, but what we aren't changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere," said Scott Keogh, president and CEO of Volkswagen, uh, sorry, Voltswagen of America. It's yet another example of traditional automakers seeing their future in the electric vehicle market. Several major US car companies have already [announced their commitments]() to ending sales of gas-powered cars in the next couple of decades with analysts predicting that electric cars [may soon become cheaper](). ## Power Day VW has made a big push toward electric vehicles, with its stock [surging by more than 25 percent]() following the company's "Power Day" earlier this month, an event entirely focused on its upcoming EV technologies. The event echoes Tesla's Battery Day, an annual stockholders meeting in September that heavily focused on the Elon Musk-led company's efforts to bring new battery tech to market. VW's CEO Herbert Diess came out swinging earlier this year when he joined Twitter. "I’m here to make an impact with VW Group, especially on political issues," [his first tweet read](). "And, of course, to get some of your market shares, Elon Musk — after all, our ID.3 and e-tron have won the first markets in Europe." **READ MORE:** [Volkswagen is really rebranding as ‘Voltswagen’ in the US]() \[*The Verge*\] **More on VW:** *[VW Shows Off Futuristic Car Charging Robot Prototype]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()