--- title: "Twitter CEO Says Everything’s Totally Fine Actually, Thanks for Asking" description: "X-formerly-Twitter CEO Linda Yaccarino is here to let everyone know that her boss rocks, X rocks, and she's doing just great. OK!" date: "2023-10-27" modified: "2023-10-27" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/twitter-ceo-everything-fine" categories: - "Future Society" tags: - "elon musk" - "linda yaccarino" - "the digest" - "twitter" --- # Twitter CEO Says Everything’s Totally Fine Actually, Thanks for Asking ![X-formerly-Twitter CEO Linda Yaccarino is here to let everyone know that her boss rocks, X rocks, and she's doing just great. OK!]() *\Image: Getty / Futurism\* ## This is Fine Just weeks after her [disastrous Code Conference interview](), which may have resulted in her [public speaking activities being put on hold](), X-formerly-Twitter's CEO Linda Yaccarino is logging back on to celebrate the one-year anniversary of her boss Elon Musk's Twitter takeover. At an exceedingly rare all-hands meeting on Thursday, she let everyone know that she and the dumpster fire formerly known as Twitter are perfectly happy and doing great, thanks! "October 27 marks the one-year anniversary of this platform under new ownership and management," Yaccarino penned in a [lengthy company blog post]() following the meeting. "I am incredibly proud of the work our team has been doing to accelerate the future of X." Yaccarino went on to detail not one, but 23 of X's supposed accomplishments since Musk's purchase of the platform. She bookended her expansive list with a bullish exclamation that if Twitter and its new leadership "can achieve all of this in just 12 months, just imagine the scope of our ambition for next year." Sure! But as [*Business Insider* reports](), there's one very big problem with Yaccarino's optimism: the fact that many of the so-called accomplishments that Yaccarino touts, including regarding advertiser support and user numbers, simply aren't checking out. ## Glass Half Full In the blog post, Yaccarino claimed that "1,700 advertisers returned to X, from small businesses to major brands — including 90 of the top 100 ad spenders from a year ago." But, as *Insider* notes, data from the marketing firm *Ebiquity* [recently revealed]() that scores of advertisers, including Twitter's former top spenders, have been pulling their ads off of the platform following all of the chaos unfolding [under Musk's leadership](). Yaccarino also made some bold statements about Twitter's user metrics, including [daily user activity]() and new user signups. Recent reports from [*The Wall Street Journal*]() and [*Axios*](), however, have [painted drastically different pictures](), with data showing sharp declines in daily user activity and overall year-to-date app downloads. Elsewhere, Yaccarino curiously decided to applaud the app's current infrastructure, which, between [mass workforce cullings]() and a long series of underbaked product shipments, has [all but collapsed]() under Musk's guidance. She also notably failed to mention the news that banks that lent Musk the cash to buy the app in the first place have taken [massive financial losses]() as a result. In short, the walls appear to be coming down around them. But instead of doing some much-needed damage control, Yaccarino's entirely committed to her glass-half-full approach. "One year in," she writes in the blog, "the future of X is bright." **More on Linda Yaccarino having the worst job on Earth:** [*Twitter CEO Trying to Figure out What to Tell Banks That Funded Elon's Disastrous Acquisition*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()