--- title: "Twitter Tweaks Algorithm to Force Feed Everyone Elon Musk’s Tweets" description: "If you, dear reader, logged onto Twitter last night and found your For You feed to be uncharacteristically Elon Musk-heavy, rest assured: you weren't alone." date: "2023-02-14" modified: "2023-02-14" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/twitter-algorithm-force-feed-elon-musk-tweets" categories: - "Elon Musk" - "Future Society" - "The Industrialists" tags: - "elon musk" - "social media" - "the digest" - "twitter" --- # Twitter Tweaks Algorithm to Force Feed Everyone Elon Musk’s Tweets ![If you, dear reader, logged onto Twitter last night and found your For You feed to be uncharacteristically Elon Musk-heavy, rest assured: you weren't alone.]() *\Image: SOPA via Getty / Futurism\* ## Musk Bombed If you, dear reader, logged onto Twitter last night and found your For You feed to be uncharacteristically Elon Musk-heavy, rest assured: you weren't alone. Just days after [news emerged]() that the Twitter CEO had [fired an engineer]() in a fit of rage over his account's uncharacteristically low engagement numbers, it looks like the Twitter owner had one of his remaining employees tweak the algorithm in his posts' favor. The move was seemingly confirmed by the sudden, widespread Musk-bombing of Twitter feeds. "My entire 'for you' tab is Elon Musk tweets and replies," [tweeted]() tech critic Paris Marx. "Guess this is the product of him threatening to fire engineers if they didn't boost his tweet engagement." In fact, Musk's own late-night tweets appeared to confirm the recent change. In true Elon Musk fashion, the billionaire posted an [extremely horny meme]() featuring one young woman captioned as "Elon's Tweets," force-feeding another young woman labeled "Twitter" a bottle of milk. Three hours later, he sent out [another tongue-in-cheek tweet](), suggesting that engineers at Twitter had been tinkering with the algorithm. "Please stay tuned," he wrote, "while we make adjustments to the uh .… 'algorithm.'" ## The "Algorithm" While it's unclear what Musk meant by throwing some quotations around the word "algorithm," it's not a stretch, as Marx noted, to assume the tweet is related to the engineer-firing incident and his tweets' sudden appearance on practically every timeline. He's been [vocally upset]() about his engagement rate on the platform for a while now. He went as far as to [take]()[ his account private]() to see if that could allow him to reach more of his followers. The Musk-bombing of Monday evening also comes a day after the Twitter owner [announced]() that several of the platform's "significant problems" had been "mostly addressed," the first of which was, of course, related to his own engagement stats. "Fanout service for Following feed was getting overloaded when I tweeted," he [wrote](), "resulting in up to 95 percent of my tweets not getting delivered at all." Surely, that issue was "fixed" — and then some. We wouldn't be surprised if Musk will have Twitter engineers build him a big red button for the next time he complains about waning engagement on the platform. After all, it's his expensive toy, and he can [play with it]() as he so chooses. **READ MORE:** [*Elon Musk's Tweets Are All Over Twitter, Which Is What He Wanted All Along*]() \[*Gizmodo*\] **More on Elon's engineers:** [*Elon Musk Furious at Twitter Engineers Because People Aren't Faving His Tweets*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()