--- title: "Twitch, Which Is Owned by Amazon, Bans Amazon Channel From Streaming" description: "Twitch has banned an official Amazon Prime account from streaming — even though Amazon owns Twitch." date: "2021-12-22" modified: "2021-12-22" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/twitch-bans-amazon-channel" categories: - "Future Society" tags: - "Amazon" - "live streaming" - "the digest" - "twitch" --- # Twitch, Which Is Owned by Amazon, Bans Amazon Channel From Streaming ![Twitch has banned an official Amazon Prime account from streaming — even though Amazon owns Twitch.]() *\Image: Twitch/Futurism\* ## Nip Slips Twitch has banned an official Amazon Prime account from streaming — even though Amazon *owns Twitch*. Twitch didn't give any public reason as to why it suddenly banned Amazon Prime España, Amazon's official Spanish-language Prime Video channel — but it came after a joking nip slip incident on the "Esto es un Late" live show. Here's how it went down, [according to *Kotaku*](): Henar Alvarez, a comedian who serves as one of the panel show's hosts, joked towards the end of a long stream that she was gonna "go for the ban" before proceeding to lift her shirt suggestively. "Let’s go, they’ll ban us," Alvarez said as another host joined her and very briefly showed a nipple before their very camera cut away. When they cut back, however, Alvarez flashed the camera *again*, this time showing her own [female-presenting nipple]() — and all-but-guaranteeing the wrath of Twitch's trigger-happy censors. ## Changing Standards In spite of its hard line today, the streaming platform hasn't always hated nipples. As [the *BBC* noted](), Twitch used to be known for so-called "booby streamers," or female streamers who would dress suggestively. After criticisms, however, Twitch changed its [community guidelines]() in 2018 to restrict "those who present as women" from showing their nipples and even their underboobs — though cleavage, per the company's policy, is A-OK "as long as these coverage requirements are met." It's clear Alvarez and her co-host were aware they were flaunting these rules when they decided to flaunt their boobs. Though at the same time, as the *BBC* pointed out, there are still lots of purposefully-sexy streamers who run "hot tub metas" from their indoor jacuzzis. Bottom line: bans are a commonplace phenomenon on Twitch, but banning a channel owned by its parent company hasn't happened yet. "Esto es un Late" will likely live to stream another day after being reinstated after its ban is over, but this definitely sets an interesting precedent. **READ MORE:** [Twitch bans official Amazon Prime Video account for most hilarious reason]() \[*Dextero*\] **More Twitchery:** *[Twitch Hacked Again, Gets Defaced with Jeff Bezos Pictures]()* ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()