---
title: "Tinder Wants to Pair People Based on Their Apocalypse Strategy"
description: "Tinder is about to launch a weekly apocalypse-themed event called Swipe Night that matches people based on how they play a choose-your-own-adventure game."
date: "2019-09-24"
modified: "2019-09-24"
authors:
  - name: "Dan Robitzski"
    link: "https://futurism.com/authors/danrobitzski"
url: "https://futurism.com/the-byte/tinder-pair-people-apocalypse-strategy"
categories:
  - "Future Society"
tags:
  - "apocalypse"
  - "dating"
  - "the digest"
  - "tinder"
---

# Tinder Wants to Pair People Based on Their Apocalypse Strategy

![Tinder is about to launch a weekly apocalypse-themed event called Swipe Night that matches people based on how they play a choose-your-own-adventure game.](<https://futurism.com/wp-content/uploads/2019/09/tinder-pair-people-apocalypse-strategy.jpg>)
*\<em\>Image: Tinder/Victor Tangermann\</em\>*

## Game Plan

Coming soon to the matchmaking app Tinder: the end of the world as we know it.

In October, Tinder plans to launch a weekly choose-your-own-adventure story called Swipe Night. In it, lovelorn users will be faced with tough choices set in a fictional end-of-the-world scenario, *[Wired ](<https://www.wired.com/story/tinder-swipe-night-wants-users-to-find-love-in-the-apocalypse/>)*[reports](<https://www.wired.com/story/tinder-swipe-night-wants-users-to-find-love-in-the-apocalypse/>) — and the app will use the choices to pair people up based on their apocalypse survival strategies.

## Now Or Never

The Z Team, the division of Tinder responsible for drawing members of generation Z into the app, brought in Drake music video director Karen Evans to make Swipe Night a more relatable, hip experience, *Wired* reports.

Apparently, the Z Team decided that an apocalypse-themed event would resonate with younger audiences because they're growing up in a world that already seems to be on the [brink of collapse](<https://futurism.com/the-byte/doomsday-climate-report-leaders-failed>).

## Better Than "Hey"

The weekly event is meant to [keep people engaged](<https://futurism.com/the-byte/frats-signing-contracts-tinder-bumble>) with the seven-year-old app by [gamifying the experience](<https://futurism.com/the-byte/bandersnatch-interactive-black-mirror>) of finding a date.

Execs at the company also hope it'll be a conversation-starter.

CEO Elie Seidman told *Wired* that "what we also see is that once people get that match on Tinder, they still struggle with what might be easier in the real world. Which is: 'what do I say?'"

**READ MORE:** [Tinder Wants Users to Find Love in the Apocalypse](<https://www.wired.com/story/tinder-swipe-night-wants-users-to-find-love-in-the-apocalypse/>) \[*Wired*\]

**More on dating:** *[Russia Demands Tinder Turn Over Users' Sexts, Pics](<https://futurism.com/the-byte/russian-tinder-share-data>)*

## Author
Dan Robitzki is a senior reporter for Futurism, where he likes to cover AI, tech ethics, and medicine. He spends his extra time fencing and streaming games from Los Angeles, California.

### Author social links  
[Twitter](<https://x.com/danrobitzski>)