--- title: "Tinder Working on $500/Month Subscription for Wealthy People With Zero Game" description: "Popular dating app Tinder has confirmed that it's working on a $500-a-month subscription that's tentatively called \"Tinder Vault,\" Fast Company reports." date: "2023-04-09" modified: "2023-04-09" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/tinder-500-dollar-subscription" categories: - "Future Society" tags: - "online dating" - "the digest" - "tinder" --- # Tinder Working on $500/Month Subscription for Wealthy People With Zero Game ![Popular dating app Tinder has confirmed that it's working on a $500-a-month subscription that's tentatively called "Tinder Vault," Fast Company reports.]() *\Image: Getty / Futurism\* ## Pay to Win Popular dating app Tinder has confirmed that it's working on a $500-a-month subscription that's tentatively called "Tinder Vault," [*Fast Company* reports](), and we can't fathom why anybody would possibly want to shell out that much money for such a feature. Exactly what the idea will entail is hazy, but it seems overwhelmingly likely that it's basically a way for people with lots of money but zero charisma to try to get ahead — a gross way to bring the concept of "pay-to-win" to an area of the internet that's already [plagued with harassment](), particularly for women. ## Expensive Date To be fair, it's still unclear when or if the company will ever roll out the feature. One obstacle: getting it out of the door without seriously pissing off the rest of the user base might prove tricky. Tinder's parent company Match Group is already in a precarious financial position, having posted its [first-ever quarterly decline]() at the beginning of last year. Now, the company is looking to reinvent itself as a place that's not only meant for hookups but longer-lasting relationships as well. "We’re really looking at a whole range of additional value-add services to Tinder overall," the company’s chief product officer, Mark Van Ryswyk, told *Fast Company*. Tinder Vault, for instance, is meant to entice "high intent members" — read: folks, who are particularly desperate to get laid — and give them a leg up on finding a future partner. ## Special Status While the company hasn't confirmed exactly what the Vault features will entail, [screenshots]() posted to Reddit and [spotted by *Gizmodo*]() suggest users who shell out an obscene amount of cash could enjoy perks including getting a "special status" and a "priority pass." The screenshots also suggest Vault users can make use of a "personalized concierge service" that would presumably act as a pick-up artist wingman. The dating app has already monetized online dating by allowing people to pay for things like limitless swipes, highlighted likes, and getting their profiles seen by more users. Tinder Vault — if the company ends up choosing to launch such a feature — could become the epitome of that trend. **More on Tinder:** *[Tinder Is Adding an Option to Run Background Checks on Potential Dates]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()