---
title: "Tesla Filed a Trademark Application for “Teslaquila,” Because of Course It Did"
description: "Elon Musk's electric car startup Tesla filed trademark application this week for \"Teslaquila,\" which it described as an \"agave liquor.\""
date: "2018-10-12"
modified: "2018-10-12"
authors:
  - name: "Jon Christian"
    job_title: "Executive Editor"
    link: "https://futurism.com/authors/jonc"
url: "https://futurism.com/the-byte/tesla-trademark-teslaqula"
categories:
  - "Advanced Transport"
  - "Tesla"
tags:
  - "elon musk"
  - "tesla"
  - "teslaquila"
  - "the digest"
---

# Tesla Filed a Trademark Application for “Teslaquila,” Because of Course It Did

![](<https://futurism.com/wp-content/uploads/2018/10/teslaquila.png>)
*\<em\>Image: Elon Musk/Twitter\</em\>*

## Drink and Drive

Tesla is getting into the alcohol business.

On Monday, Elon Musk's electric car company filed a [trademark application](<https://www.cnbc.com/2018/10/12/elon-musks-tesla-seeks-to-trademark-teslaquila.html>) for an agave liquor it's calling "Teslaquila."

Musk seemed to confirm that a liquor was in the works on Friday with a [tweet](<https://twitter.com/elonmusk/status/1050788043907448834>) claiming itwas "coming soon." He followed up with [a photo](<https://twitter.com/elonmusk/status/1050792830732394496>) of a Teslaquila bottle, which he called a "visual approximation."

## Passed Out

Friday's tweets weren't Musk's first references to Teslaquila. The first time he mentioned the product, though, it seemed like a well-timed joke:

On April Fool's Day, Musk [tweeted that](<https://twitter.com/elonmusk/status/980566116614291456>) he had been "found passed out" near bottles of the liquor, "the tracks of dried tears still visible on his cheeks."

![Teslaquila](<https://futurism.com/wp-content/uploads/2018/10/Musk-passed-out.jpg>)
*Image Credit: Elon Musk / Twitter*

## Feature Creep

Of course, a trademark application is no guarantee that a product will actually hit store shelves.

The liquor could be a clever marketing stunt or a source of short-term revenue for the **[troubled energy company](<https://futurism.com/sec-lawsuit-elon-musk-highlights>)** — or, more likely, some combination of the two.

**READ MORE:** [Elon Musk's Tesla seeks to trademark 'Teslaquila'](<https://www.cnbc.com/2018/10/12/elon-musks-tesla-seeks-to-trademark-teslaquila.html>) \[*CNBC*\]

***More on Tesl****a:** **[The Five Funniest Things about the SEC’s Lawsuit against Elon Musk](<https://futurism.com/sec-lawsuit-elon-musk-highlights>)***

## Author
I'm responsible for editing, assigning, and scouting at Futurism, as well as occasionally writing for the site. That work involves keeping an eye on a wide range of narratives and issues, but over the past few years I've become increasingly interested in how AI is shaping the future of media, the web, and information itself. My day-to-day often involves collaborating on reporting and commentary projects bylined by my colleagues, but I try to find time to do my own reporting as well; stories I've broken for Futurism have been cited by publications including the New York Times, the Washington Post, the New Yorker, Wired, Ars Technica, New York Magazine, the Columbia Journalism Review, Bloomberg, and more. I grew up in Southern Vermont and attended Vanderbilt University. Prior to Futurism, I contributed to outlets including the Boston Globe, Vice, Wired, Slate, the Atlantic, the Outline, Ars Technica and more, and did stints in farming and food service. I currently live in Brooklyn, New York, and in my free time I enjoy pinball, word games, cycling, running, and music production.

### Author social links  
[Bluesky](<https://bsky.app/profile/jonchristian.net>)