--- title: "Dark Clouds Gather Over Tesla as Sales Plummet Worldwide" description: "Tesla's sales are falling off a cliff around the world as Elon Musk's public perception takes a heavy toll." date: "2025-02-11" modified: "2025-02-11" authors: - name: "Joe Wilkins" job_title: "Correspondent" link: "https://futurism.com/authors/jwilkins" url: "https://futurism.com/the-byte/tesla-sales-down-worldwide" categories: - "Advanced Transport" - "Tesla" tags: - "elon musk" - "evs" - "tesla" - "the digest" --- # Dark Clouds Gather Over Tesla as Sales Plummet Worldwide ![Tesla's sales are falling off a cliff around the world as Elon Musk's public perception takes a heavy toll.]() *\Image: Rovert Alexander via Getty / Futurism\* ## Electric Slide While Tesla billionaire Elon Musk and his gaggle of tech lackeys gnaw at the wires of the US federal government, his bread and butter venture is slumping hard. As Musk has become even more inescapably political, Tesla's sales have [dropped sharply]() across the European Union and the UK. In Germany — the only European country with a Tesla plant — sales of the new EVs plummeted by nearly 60 percent, while France saw a 63 percent decrease compared to January 2024. In Norway, new Tesla registrations fell by 38 percent. Sweden, meanwhile, registered just 405 new Teslas for the month — a 44 percent plunge. (Sales in the United States are [also falling](), though less drastically.) That's not to mention the spectacular collapse of Cybertuck sales — currently only available in the US and Canada — which fell by [22 percent]() from Q3 2024 to Q4 as the controversial EV's [resale value]() hit the toilet. The collapsing sales figures are likely to compound the company's already horrendous [performance issues](). From 2023 to 2024, Tesla's net income dropped by a disappointing 23 percent, and from 2022 to 2024 it fell an eyewatering 40 percent. Tesla's stocks, which spiked after Musk's outsize financial support for Donald Trump paid off in the November election, are [now reeling](), dropping more than 16 percent over the past month and nearly 13 percent in the last week alone ([some investors]() remain optimistic in Musk's ability to force a rebound by [steamrolling regulations](), but one vote-of-no-confidence is coming from inside the Musk clan: Musk's brother, Kimbal [sold off tens of millions of dollars in shares]() last week.) While some blame a cooldown in [European EV subsidies]() for Tesla's sales woes, the biggest issue is almost certainly that Musk's personal brand, which is inexplicably tied to the electric carmaker, has taken a public beating for his increasingly childish antics in the government and beyond. The unsubtle tech mogul spent the opening weeks of 2025 [rallying with the far-right AfD party]() in Germany, performing a [fascist salute]() in front of a MAGA crowd, posting a barrage of [Holocaust jokes](), and [retweeting neo-Nazi accounts]() to his hundreds of millions of followers. That's to say nothing of the hurricane of federal budget cuts and government employee inquisitions [spearheaded by his DOGE group](), which has managed to [confuse everybody]() and send Tesla's favorability rating down to a ludicrous [3 percent]() — the lowest rating since financial services company Stifle began the poll in 2018. In other words, it's not hard to understand why Tesla's facing immense headwins; those DOGE cuts represent a [huge contradiction]() to Musk's business interests, which have received [hundreds of millions]() in government handouts. Tesla, specifically, is estimated to draw up to 43 percent of its revenue from selling [regulatory credits](), a lucrative scheme which Trump's administration [wants to axe](). So while it's too early for Musk's enemies to pop the champagne — his ventures are still worth [just under $400 billion]() — the haters *can* enjoy some schadenfreude knowing even the world's richest person isn't immune to good old-fashioned karma. **More on Tesla:** [*The Cybertruck Appears to Be More Deadly Than the Infamous Ford Pinto, According to a New Analysis*]() ## Author At Futurism, I focus on the intersection of technology and power — examining the economics, history, and politics behind today’s dystopian headlines. As a writer, I’m interested in topics ranging from AI’s impact on labor to startups nobody asked for. My prior work includes bylines in Jacobin, Verso, and Blue Labyrinths. My work for Futurism has been cited by publications including Forbes, The Guardian, MIT Technology Review, Time, The Nation, Mother Jones, The Verge, and Wired. I grew up in Michigan, attending Central Michigan University as well as Ball State University, where I earned a master of music. I now live in Brooklyn with my girlfriend and our cat Ziti. On weekends, you can find me hunched over a cold pint arguing geopolitics with the other transplants. ### Author social links [Bluesky]()