---
title: "Tesla Owners Are Enraged That the Company Cut Its Prices"
description: "Tesla protests are breaking out overseas after the company slashed the prices of its EVs, causing the value of owned vehicles to drop overnight."
date: "2019-03-04"
modified: "2019-03-04"
authors:
  - name: "Kristin Houser"
    link: "https://futurism.com/authors/kristin"
url: "https://futurism.com/the-byte/tesla-protests-company-cut-prices"
categories:
  - "Advanced Transport"
  - "Tesla"
tags:
  - "china"
  - "electric vehicles"
  - "tesla"
  - "the digest"
---

# Tesla Owners Are Enraged That the Company Cut Its Prices

![Tesla protests are breaking out overseas after the company slashed the prices of its EVs, causing the value of owned vehicles to drop overnight.](<https://futurism.com/wp-content/uploads/2019/03/tesla-protests-company-cut-prices.png>)
*\<em\>Image: Tag Hartman-Simkins\</em\>*

## Bad Timing

Last week, Tesla announced plans to cut the prices of eight of its vehicle models. That's great news if you're looking to buy a Tesla. But not-so-great if you already own one.

Some owners saw the value of their EVs decrease by tens of thousands of dollars overnight, leading to a slew of Tesla protests overseas — and the outrage could hurt Tesla's chances of success in the world's most promising EV market.

## Slashed Prices

On Thursday, [Tesla announced](<https://futurism.com/elon-musk-tesla-model-3-35k>) that it was finally selling a long-promised $35,000 Model 3. In addition to that price reduction, the company also cut the starting prices of its [Model S and Model X vehicles](<https://www.theverge.com/2019/3/1/18246001/tesla-model-s-and-model-x-price-cuts>) by $12,000 to $18,000, and other versions of the vehicles saw their prices decrease by up to $18,000.

That's nothing compared to the impact of the new pricing on some overseas markets, though. According to an [article by *Electrek*](<https://electrek.co/2019/03/04/tesla-owners-protest-price-cuts/>), some Model S and Model X vehicles now cost more than $30,000 less, and in Taiwan, the price of the Model S P100D dropped by almost $100,000.

Upset that Tesla cut the value of their vehicles overnight, some owners began railing against the company through social media.

"I received Tesla's Model X on February 25, and I only drove this car for five days before Tesla announced a price reduction of 174,300 yuan ($25,989.87)," wrote Weibo user Luweijuzi, according to a [report by Chinese newspaper *The Global Times*](<http://www.globaltimes.cn/content/1140712.shtml>). "I'm probably the most unlucky new buyer."

Some owners posted banners critical of the new prices at Tesla's physical stores, while others staged in-person protests at the company's Supercharger stations.

https://twitter.com/ShanghaiJayin/status/1102395073109676034

## A Lot to Lose

Various experts have predicted explosive growth for [China's EV market](<https://www.cnbc.com/2018/09/03/china-electric-vehicle-market-is-poised-for-explosive-growth-expert.html>) in the near future — some believe the nation will account for [50 percent of all EV sales](<https://cleantechnica.com/2019/02/24/china-ev-forecast-50-ev-market-share-by-2025-part-1/>) by 2025.

Solidifying a place as a leader in that market could be huge for Tesla, and just a few days before the pricing announcement, *The Global Times* published a [piece](<http://www.globaltimes.cn/content/1139972.shtml>) noting how Tesla's future in China looked bright thanks to the nation's growing middle class.

However, if these protests lead to any sort of anti-Tesla sentiment in China, the company could lose its momentum in the country long before then.

**READ MORE:** [Tesla owners literally protest over drastic price cuts](<https://electrek.co/2019/03/04/tesla-owners-protest-price-cuts/>) \[*Electrek*\]

**More on Tesla:** *[Tesla Finally Slashes Model 3 Price to $35,000](<https://futurism.com/elon-musk-tesla-model-3-35k>)*

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/kristinjhouser>)