--- title: "Here’s Why Tesla Is Selling Naughty Short-Shorts" description: "Electric carmaker Tesla has officially started selling \"limited edition\" red satin short shorts. \"Run like the wind or entertain like Liberace.\"" date: "2020-07-06" modified: "2020-07-06" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/tesla-naughty-short-shorts" categories: - "Advanced Transport" - "Tesla" tags: - "electric cars" - "elon musk" - "tesla" - "the digest" --- # Here’s Why Tesla Is Selling Naughty Short-Shorts ![Electric carmaker Tesla has officially started selling "limited edition" red satin short shorts. "Run like the wind or entertain like Liberace."]() *\Image: Tesla\* ## Short Shorts Elon Musk-led electric carmaker Tesla has officially started selling "limited edition" red satin short shorts. "Celebrate summer with Tesla Short Shorts," reads [a product listing](). "Run like the wind or entertain like Liberace with our red satin and gold trim design." At face value, the skimpy shorts that have little to do with electric cars. But context and a close-read of the shorts' design reveals a potpourri of Tesla references — and at least one simmering feud. ## S3XY On the most basic level, the shorts feature the letters "S3XY" printed across the backside — a nod to the [four different vehicles]() the company sells. *Business Insider* also [suggests]() the shorts could be a way for Musk to celebrate the fact that his company beat Wall Street expectations after it released its second quarter earnings last week. Musk also used the shorts to taunt the Securities and Exchange Commission, a longtime regulatory foe. https://twitter.com/elonmusk/status/1278762916326649863 The garment is going on sale for $69.420 — note the extra decimal point on the official listing — [both]() [numbers]() with which Musk has a loaded history. ## Double-Dare It's not the first strange offering by the electric car company. In July 2018, Tesla started selling limited edition surfboards, which [sold out]() in a single day. "Double-dare you to wear them at shareholder meeting," Twitter user @ajtourville [challenged]() the controversial billionaire. "That would be next-level," Musk [countered](). Musk isn't stopping there to bring home the ultimate Tesla party experience. "Coming soon, our battle with Big Tequila!" Musk [tweeted]() in response to [an article]() about a rumored Tesla-branded Tequila dubbed "Teslaquila." "It’s real," he added. **READ MORE:** [Elon Musk is triumphantly selling literal red satin Tesla short shorts to celebrate the firm's stock climbing]() \[*Business Insider*\] **More on Tesla:** *[Tesla Is Now Worth More Than ExxonMobil]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()