--- title: "Tesla Deletes Elon Musk’s “Master Plan”" description: "Tesla has quietly pulled its 2006 \"Secret Master Plan\" climate manifesto from its website, as first spotted by Forbes." date: "2024-08-28" modified: "2024-08-28" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/tesla-deletes-elon-musk-master-plan" categories: - "Advanced Transport" - "Elon Musk" - "Future Society" - "Tesla" - "The Industrialists" tags: - "elon musk" - "full self-driving" - "tesla" - "the digest" --- # Tesla Deletes Elon Musk’s “Master Plan” ![Tesla has quietly pulled its 2006 "Secret Master Plan" climate manifesto from its website, as first spotted by Forbes.]() *\Image: ROBYN BECK/AFP via Getty Images\* ## Musk Manifesto Tesla has quietly pulled its [2006 "Secret Master Plan" climate manifesto]() from its website, as [first spotted by *Forbes*](). The now-deleted document laid out how the Elon Musk-led company was hoping to fight climate change by electrifying cars and powering them with solar energy. Almost two decades later, Musk's dedication to saving the environment has eroded greatly. The mercurial CEO recently [even endorsed]() infamous climate change denier and former president Donald Trump. During a [chaotic chat on X-formerly-Twitter]() earlier this month, Musk told Trump "I don’t think we should vilify the oil and gas industry and the people that have worked very hard in those industries to provide the necessary energy to support the economy." That's a far cry from Musk's 2006 promise of helping to "expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution." ## Elon Take the Wheel Musk's "Secret Master Plan," as laid out in the now-deleted blog post, was surprisingly simple. "Build sports car, use that money to build an affordable car, use that money to build an even more affordable car," he wrote, and "while doing above, also provide zero emission electric power generation options." But the last couple of years haven't been kind to the EV maker. While its prices have come down considerably, Tesla arguably has yet to release a truly "affordable car." As Musk [continues doubling down]() on his extremist beliefs, [alienating plenty of would-be customers]() in the process, Tesla's [sales have plummeted](), kicking off [what has been described as a "nightmare" year](). In 2020, Musk made some characteristically lofty promises, predicting that Tesla would deliver 20 million vehicles a year by 2030. In May of this year, however, Tesla [left out the goal in its impact report](), highlighting Musk's new priority of solving autonomous driving and [building a so-called "robotaxi."]() Tesla [has also deleted]() a follow-up "Master Plan Part Deux" — alongside [everything else published before 2019]() — which laid out the company's autonomous driving ambitions and the development of a self-driving car that can "make money for you" when not in use. But despite Musk's promise that "Full Self-Driving" is [right around the corner](), the carmaker's driver assistance software is still [causing plenty of mayhem]() on the streets and has [repeatedly proven highly dangerous](). In short, Tesla's ambitions in 2024 look dramatically different than what Musk laid out in his 2006 manifesto. Now that the billionaire has thrown his weight — [and money]() — behind a former reality TV host who's called global warming a "hoax," it's unclear where Musk even stands on the climate. While it's still unclear why Tesla has purged its website from any blog posts before 2019, Musk's commitment to moving on from a "mine-and-burn hydrocarbon economy" has waned regardless. **More on Musk deleting stuff:** *[Tesla Quietly Deletes Claim That Old Teslas Will Be Capable of Self-Driving]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()