---
title: "Swarm of Drones Creates Huge QR Code in the Sky"
description: "Drones flew over Shanghai, China to create a QR code in the sky for the video game Princess Connect. Learn more about this advertisement."
date: "2021-04-25"
modified: "2021-05-05"
authors:
  - name: "Tony Ho Tran"
    link: "https://futurism.com/authors/ttran"
url: "https://futurism.com/the-byte/swarm-drones-creates-huge-qr-code-sky"
categories:
  - "Drones"
  - "Robotics"
  - "Robots and Machines"
tags:
  - "china"
  - "drones"
  - "Shanghai"
  - "the digest"
---

# Swarm of Drones Creates Huge QR Code in the Sky

![](<https://futurism.com/wp-content/uploads/2021/04/shanghai-drones-re-sized.jpg>)
*Bilibili \<em\>Image: Bilibili\</em\>*

## Drone Bore-fare

As if it wasn’t clear enough that we live in the most boring cyberpunk dystopia imaginable, drones in China took to the skies last Saturday night to form the image of a QR code to promote a video game.

1,500 drones flew over Shanghai to celebrate the first anniversary of the Chinese release of the Japanese video game *Princess Connect! Re:Dive,* [according to *The South China Morning Post*](<https://www.scmp.com/video/china/3130604/scannable-qr-code-appears-sky-above-chinas-shanghai>)*.* Along with the QR code, the drones formed the image of several characters from the game.

The light show was produced by Bilibili, a Chinese video-streaming platform. You can check out a picture of their handiwork below:

https://twitter.com/Pathfinder/status/1383491963068899336

## Scannable QR Code

If you scan the QR code formed by the drones, it takes you to the homepage of the *Princess Connect!* *Re:Drive* website.

We tested it out ourselves and yes, it even works if you’re scanning a photo of the drones forming the code:

![](<https://futurism.com/wp-content/uploads/2021/04/drone-screenshot-qr-code.jpg>)

## The Future of Advertising

Drones have actually been used for advertising for years now. In fact, Uber was employing drones to bother drivers with advertisements in Mexico City as far back as 2016.

China has arguably been the biggest embracer of drone advertising, though. Brands like Hyundai have recently employed more than 3,000 drones to showcase its logo over Shanghai, [according to *SupChina*](<https://supchina.com/2021/04/23/the-future-of-advertising-is-here-and-its-a-giant-qr-code-formed-by-drones-flying-over-shanghai/>)*.*

So while we might not have the massive holographic advertisements of *Blade Runner* (yet), we should expect to see companies employ drone tech to hawk their products more in the future.

**READ MORE:** [Scannable QR code appears in sky above China’s Shanghai](<https://www.scmp.com/video/china/3130604/scannable-qr-code-appears-sky-above-chinas-shanghai>) \[*South China Morning Post*\]

**More on drones:** [*FBI Investigated Drones That Swarmed Towns in the Midwest*](<https://futurism.com/the-byte/fbi-investigated-drones-swarmed-towns-midwest>)

## Author
Tony Tran is a former reporter for Futurism, and now an editor at the Daily Beast. His work has been seen in Playboy, HuffPost, Narratively, and wherever else fine writing is published. He lives in Chicago where he frequently plans tabletop gaming sessions for his friends.