--- title: "Starbucks Is Now Selling Pumpkin Spice NFTs" description: "You can now purchase an NFT of Starbucks' famous pumpkin spice latte, though of course, you won't be able to taste it." date: "2023-10-06" modified: "2023-10-06" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/starbucks-pumpkin-spice-nfts" categories: - "Blockchain" - "Future Society" - "NFTs" tags: - "food" - "nfts" - "starbucks" - "the digest" --- # Starbucks Is Now Selling Pumpkin Spice NFTs ![You can now purchase an NFT of Starbucks' famous pumpkin spice latte, though of course, you won't be able to taste it.]() *\Image: Starbucks\* ## What Year Is It? Pumpkin spice latte lovers, rejoice. You can now purchase a non-fungible token of Starbucks' famous fall beverage, though, of course, you won't be able to taste it — or get much else out of the experience. As the [*Decrypt* reports](), Starbucks is selling limited edition PSL NFTs for $20 a pop to mark the 20th anniversary of these popular ([and memeable]()) drinks. The new sale is part of the coffee chain's [web3-forward Odyssey program](), which launched last fall, and provides users with purchase rewards like coffee-making classes and free drinks. Starbucks partnered with NFT marketplace [Nifty Giveaway]() for the "drop." Instead of limiting the total number of tokens sold, Starbucks is selling the "digital stamps" exclusively between October 5 and October 9. The franchise has yet to announce what rewards users will actually get besides 250 points in their Odyssey accounts — and given the [catastrophic state of the NFT marketplace]() as a whole, we won't be encouraging anybody to invest. ## Zombie Market There are four varieties of these "digital stamps" that appear to correspond to the drinks themselves — iced, spiced, steamed, and whipped — though "iced" is the only actual variation of PSL that we could find on the [Starbucks menu](). Although this collection seems very early 2022 — you know, before the [NFT market crashed and burned]() — *Decrypt* points out that after Starbucks began giving away free NFTs last December, some were going for as much as [$1,900 on secondary markets]() and [sold out almost immediately](), too. Starbucks isn't the only brand trying to extract worth from this seemingly-dead market. From [Louis Vuitton's $39,000 virtual treasure trunk]() that will supposedly grant buyers access to "twinned" physical products to [Salesforce building out a market]() for *other* companies to create NFT loyalty programs, it's obvious that [companies that hedged their bets]() on these digital assets aren't giving up the ghost just yet. It remains to be seen if there's any crossover between NFT bros and PSL junkies, but given how fast the last ones sold out, there's a non-zero chance that they may end up being worth more than the $20 Starbucks is charging for them — which, to be fair, is only about $12 more than the price of an IRL PSL. **More on the food biz:** [*Snack Food CEO Vows to Battle Ozempic*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()