--- title: "Snoop Dogg Did a Song in the “Metaverse” and His Bling Kept Clipping Through His Torso" description: "Eminem and Snoop Dogg took to the stage at this year's MTV Music Video Awards (MVAs) to perform their hit single \"From the D 2 the LBC,\" a NFT-laden anthem." date: "2022-08-29" modified: "2022-08-29" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/snoop-dogg-metaverse-chain-chest" categories: - "Future Society" - "Metaverse" - "Off-World" - "Space" - "Virtual Reality" tags: - "bored ape yacht club" - "nfts" - "the digest" --- # Snoop Dogg Did a Song in the “Metaverse” and His Bling Kept Clipping Through His Torso ![Eminem and Snoop Dogg took to the stage at this year's MTV Music Video Awards (MVAs) to perform their hit single "From the D 2 the LBC," a NFT-laden anthem.]() *\Image: MTV\* ## NFT Come Lately Iconic rappers Calvin "Snoop Dogg" Broadus Jr and Marshall "Eminem" Mathers [took the stage]() at this year's MTV Music Video Awards to perform their single "From the D 2 the LBC," with each performer rendered as a Bored Ape Yacht Club NFT they own. It was an uncomfortable attempt to blend the real world and the "[metaverse]()," brought to life in a cringe-inducing NFT extravaganza that felt more like a hastily assembled marketing pitch than a music performance. The low effort rendering of Snoop Dogg in particular almost seemed like an afterthought, with his virtual chain, a nod to the classic label Death Row Records — which he [acquired earlier this year with an eye toward web3 monetization]() — repeatedly clipping through his torso, like a character in an poorly designed video game. As such, the event seemed to typify the challenges faced by both the metaverse and NFTs, each of which has managed to build substantial investment and hype even though neither has necessarily demonstrated the merit to justify that interest. But hey, at least we got to see Em and Snoop shuffling around like characters from "The Sims." https://www.youtube.com/watch?v=0GW3TWBlQgE ## Hey Kids A whole [host of celebrities]() — many aging, like Broadus and Mathers — have jumped on the Bored Ape bandwagon as of late, spending tremendous sums on the exclusive rights to cartoon illustrations of simians. But the overall NFT market isn't looking too great these days. According to recent estimates, the number of NFT transactions has [fallen off a cliff this summer](), leading to renewed speculation about an impending NFT bubble. Even the Bored Apes, one of the biggest NFT collections out there by transaction volume, has been facing [plummeting prices](). Will Snoop and Em's thinly-veiled attempt at riding that wave prove to be a saving grace? Anything can happen in the music business, but don't hold your breath. **More on the song:** *[Eminem and Snoop Dogg Make Music Video Where They Appear As Their Bored Apes]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()