--- title: "OpenAI Showing Off Video-Generating System to Hollywood Directors" description: "OpenAI has already been taking Sora on the road in Hollywood, showing it to a selection of unnamed film studios and directors." date: "2024-03-24" modified: "2024-03-24" authors: - name: "Jon Christian" job_title: "Executive Editor" link: "https://futurism.com/authors/jonc" url: "https://futurism.com/the-byte/openai-video-sora-hollywood" categories: - "Artificial Intelligence" - "OpenAI" tags: - "hollywood" - "movies" - "OpenAI" - "the digest" --- # OpenAI Showing Off Video-Generating System to Hollywood Directors ![OpenAI has already been taking Sora on the road in Hollywood, showing it to a selection of unnamed film studios and directors.]() *LOS ANGELES, CALIFORNIA - JANUARY 22: The Hollywood sign is viewed during a clearing storm on January 22, 2024 in Los Angeles, California. (Photo by Mario Tama/Getty Images) \Image: Mario Tama/Getty Images\* ## Director's Cut Unless you've been living under a rock, there's no way you missed [OpenAI's blockbuster demo of Sora](), its upcoming video-generating AI which — while [still]() [imperfect]() — blows every system that's currently available out of the water. Now, with the company's [chief technology officer saying]() that Sora could be publicly released as soon as this year, [*Bloomberg*'s got a major scoop](): that OpenAI has already been taking Sora on the road in Hollywood, showing it to a selection of unnamed film studios and directors. "OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment — rolling out AI advances in phases — in order to ensure safe implementation and to give people an idea of what’s on the horizon," an OpenAI spokesperson told *Bloomberg*, confirming the report. "We look forward to an ongoing dialogue with artists and creatives." ## Inhuman Touch The use of AI in commercial films is an explosive topic amid broader fears of AI eliminating jobs. Some creatives have embraced the promise of the tech. Filmmaker Tyler Perry [nixed a large studio expansion]() in anticipation of green screening in Sora-generated backgrounds last month, and AI-generated imagery has showed up in both the [latest season of "True Detective]()" and the [acclaimed horror flick "Late Night With the Devil]()." Others, though, have expressed opposition. Studio Ghibli cofounder Hayao Myazazi [said he was "utterly disgusted]()" by use of the tech, and Dakota Johnson [slammed it]() as insulting to audiences. There are also copyright issues looming over the entire generative AI space that could make Hollywood apprehensive. Earlier this month, the same OpenAI exec who teased that Sora could be released this year [was flummoxed]() when asked what data the system had been trained on, saying she didn't know and refusing to provide an answer. **More on OpenAI:** [*OpenAI Reportedly Looking to Release GPT-5 This Summer*]() ## Author I'm responsible for editing, assigning, and scouting at Futurism, as well as occasionally writing for the site. That work involves keeping an eye on a wide range of narratives and issues, but over the past few years I've become increasingly interested in how AI is shaping the future of media, the web, and information itself. My day-to-day often involves collaborating on reporting and commentary projects bylined by my colleagues, but I try to find time to do my own reporting as well; stories I've broken for Futurism have been cited by publications including the New York Times, the Washington Post, the New Yorker, Wired, Ars Technica, New York Magazine, the Columbia Journalism Review, Bloomberg, and more. I grew up in Southern Vermont and attended Vanderbilt University. Prior to Futurism, I contributed to outlets including the Boston Globe, Vice, Wired, Slate, the Atlantic, the Outline, Ars Technica and more, and did stints in farming and food service. I currently live in Brooklyn, New York, and in my free time I enjoy pinball, word games, cycling, running, and music production. ### Author social links [Bluesky]()