--- title: "OpenAI Removes All Jony Ive Materials From Its Website" description: "It's only been a month since OpenAI announced its new project with iPhone designer Jony Ive — and the partnership is already in hot water." date: "2025-06-25" modified: "2025-06-25" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/openai-removes-jony-ive-website" categories: - "Artificial Intelligence" - "OpenAI" tags: - "jony ive" - "OpenAI" - "sam altman" - "the digest" --- # OpenAI Removes All Jony Ive Materials From Its Website ![It's only been a month since OpenAI announced its new project with iPhone designer Jony Ive — and the partnership is already in hot water.]() *\Image: Taylor Hill / Getty / Futurism\* It's only been a month since [OpenAI announced its secretive new project]() with iPhone designer Jony Ive — and already, the partnership is in legal hot water. As the [*Associated Press* reports](), all mentions of Ive and his AI device brand, io, have been removed from OpenAI's website and marketing materials after a judge ruled in favor of Iyo, another AI wearable company that has [sued the pair]() for allegedly stealing its product concepts and trademarked name. Last month, Ive and Altman made a [splashy announcement about their partnership]() — replete with a [head-scratchingly intimate black-and-white photo]() of the two — that involved OpenAI purchasing io Products for an untold sum of money. As the pair claimed in an [interview with *Bloomberg*](), their secretive new venture — which will apparently involve the creation of screenless AI devices with an unknown form factor that see and hear everything you do — is slated to be worth about $6.5 billion. Amidst Altman and Ive's media blitz, though, a separate company called Iyo — which sells what it refers to as "[the world's first audio computer]()" that operates through AI voice activation — sued Altman, Ive, io, and OpenAI for essentially jacking its idea. According to [Iyo's suit](), which was filed in a California district court and also includes that weird photo of Altman and Ive, marketing for io has "caused significant confusion in the marketplace, such that the market is presently confused as to who owns rights to the \[trade\]mark." The company also alleges that OpenAI has been aware of its earbud-worn "audio computer" since 2022, and that Iyo not only had meetings with Altman and Ives' representatives, but was also asked outright to "share with them its intellectual property" just before announcing a product that was "eerily similar" to the smaller company's. As the *AP* notes, judge Trina Thompson, the jurist presiding over the suit, decided that Iyo had a strong enough trademark infringement case to go to a full hearing in October — and that Ive and Altman should halt their marketing of io until then. In a statement to *Bloomberg*, a spokesperson for Ive said the suit was "utterly baseless" and pledged to "fight it vigorously." Altman, meanwhile, said in a [post on X]() that Iyo CEO Jason Rugolo was "hoping we would invest in or acquire his company... and was quite persistent in his efforts." "Now he is suing \[O\]penai over the name," Altman tweeted. "This is silly, disappointing and wrong." At this early stage in the case, it's hard to say which party's spin is correct — but we have a sneaking suspicion that a lot of interesting details could come out in trial discovery later this year. If they don't pay a bundle of cash to make the whole thing go away, that is. **More on OpenAI's legal trouble:** [*OpenAI May Have Screwed Up So Badly That Its Entire Future Is Under Threat*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()