--- title: "Nvidia CEO Says Video Games Will Be Totally Infused With AI" description: "Nvidia dominates both the AI chip and gaming hardware market. And so its CEO Jensen Huang eagerly anticipates the two technologies colliding." date: "2024-06-06" modified: "2024-06-06" authors: - name: "Frank Landymore" job_title: "Contributing Writer" link: "https://futurism.com/authors/flandymore" url: "https://futurism.com/the-byte/nvidia-ceo-video-games-infused-ai" categories: - "Artificial Intelligence" tags: - "generative ai" - "NVIDIA" - "the digest" - "video games" --- # Nvidia CEO Says Video Games Will Be Totally Infused With AI ![Nvidia dominates both the AI chip and gaming hardware market. And so its CEO Jensen Huang eagerly anticipates the two technologies colliding.]() *\Image: I-Hwa Cheng / AFP via Getty\* ## Doubling Dipping Nvidia CEO and co-founder Jensen Huang is making a prediction that his company is in a unique position to both realize and profit from. Soon, he says, virtually every aspect of video games could be "infused" with AI, [*PC Gamer* reports](). As Huang is surely eager to point out, AI has quickly carved out a significant — if ancillary — role in gaming. Features like DLSS, which only runs on modern Nvidia cards, use AI to boost frame rates and generate higher resolution images, for which it's become a staple of PC gaming in the mere five years since it's come out. "We already use the idea of neural graphics," Huang said at the Computex tech expo in Taipei — at which he was [received like a rockstar](), clad in his signature leather jacket and [signing a woman's chest]() — referring to DLSS and other features. "The future will even generate textures and generate objects and so that the objects will be lower resolution," he added. "So we're gonna get richer and richer games in the future." ## Fake Friends The gains won't just be graphical, however. The dialog of NPCs in open world games, for example, could be AI-generated. Perhaps in competitive games, your opponent – or comrade — could be an AI that plays like a natural esports pro, slotting in seamlessly with other human players. "It's like having you go into a battle with six colleagues," Huang described, per *PC Gamer*. "And you know all those six colleagues, maybe two of them are real people. The other four are AIs, and they can play with you for a long time. So they actually remember you." This is precisely the kind of narrative a company like Nvidia wants to be dangling. It has long dominated gaming hardware with its graphics cards, and in the past two years has seen itself become a [$3 trillion company]() for [its indispensable AI chips](), which virtually every major player of the generative AI boom depends on. Deepening the relationship between AI and gaming would only serve to bolster Nvidia's dominance. And so Huang, undoubtedly aware of this, [has been more vocal]() about the two fields supercharging each other as of late. Still, the adoption of AI, especially generative AI, remains a thorny subject in creative industries, including gaming. For now, experiments led by major studios like Ubisoft, which show [NPCs capable of holding down conversations like a chatbot](), are paving the way to perhaps streamlining the industry's infamously arduous production schedules. **More on Nvidia:** *[Billionaire Cuts Investment in Nvidia, Says AI May Be Overhyped]()* ## Author At Futurism, my work has often centered on bringing a sense of clarity and insight to complex topics ranging from the regulation of emerging technologies to the esoteric ideologies of Silicon Valley executives, while striving not to lose the poetic sense of awe inspired by often-obscure fields like astrophysics and quantum computing. I broke the story of CNET using AI to produce articles that turned out to be riddled with factual errors and plagiarism — a dam-breaking inflection point, as I've reported, that's inspired copycats and endless discourse while beguiling stakeholders ranging from tech giants to purveyors of spam around the web. My work at Futurism has been cited by publications including CBS News, the Los Angeles Times, Vice, Gizmodo, Engadget, the Verge, and Vanity Fair. I grew up in locales ranging from India to China, and now live in the exotic suburbs of Virginia. In my free time, I'm an avid reader of weird sci-fi literature, an aficionado of East Asian cinema, and, regrettably, a relapsed gamer. Allegedly, I’m working on a debut novel, currently untitled. ### Author social links [Bluesky]()