---
title: "Cursed App Says You’ll Earn Crypto If You Stare at Ads With Your Eyes Open Like in “A Clockwork Orange”"
description: "MoviePass is coming back and it wants to track your eyes. Watch ads to earn credits in-app and trade with other users. But they pause if you look away."
date: "2022-02-11"
modified: "2022-02-11"
authors:
  - name: "Lonnie Lee Hood"
    link: "https://futurism.com/authors/ahood"
url: "https://futurism.com/the-byte/moviepass-crypto-ads"
categories:
  - "Blockchain"
  - "Cryptocurrency"
  - "Future Society"
tags:
  - "crypto"
  - "eye tracker"
  - "moviepass"
  - "the digest"
---

# Cursed App Says You’ll Earn Crypto If You Stare at Ads With Your Eyes Open Like in “A Clockwork Orange”

![MoviePass is coming back and it wants to track your eyes. Watch ads to earn credits in-app and trade with other users. But they pause if you look away.](<https://futurism.com/wp-content/uploads/2022/02/moviepass-crypto-ads.jpg>)
*\<em\>Image: Warner Bros.\</em\>*

## Second Act

Some things are just too good to be true. Take MoviePass, the theater subscription service that spiraled into bankruptcy [only a few short years ago](<https://www.cnn.com/2020/01/29/media/moviepass-bankruptcy/index.html>). Unlimited theatre visits turned out to be unsustainable, but now the app is coming back, and it wants your eyeballs — literally.

Yesterday, [*Gizmodo* reported that MoviePass is coming back](<https://gizmodo.com/moviepass-revival-web3-marketplace-1848519861>) with a vengeance and a new app. At a live event in New York City, former and once-again CEO Stacy Spikes — who was fired in 2018 but later bought MoviePass back in a bankruptcy auction — announced a grim new plan to resuscitate the service with [Web3 technology](<https://futurism.com/elon-musk-web3-marketing-buzzword>) that allows users to earn movie-watching blockchain credits by staring at ads that track their eyeballs.

## Attention, Please

According to *Gizmodo*, ads will pause when users' eyeballs wander away from their screens. If that sounds dystopian to you, you're not alone. Social media users sounded off about the new idea and seemed pretty unfriendly to the idea of advertisers tracking their actual eye movements.

"I might just get off the internet entirely. I'm tired," one [observer tweeted](<https://twitter.com/LBahmanziari/status/1491990490761289729?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1491990490761289729%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwordpress.futurism.com%2Fwp-admin%2Fpost.php%3Fpost%3D243910action%3Dedit>).

Maybe the real question is: if MoviePass moves ahead with what is sure to be an unpopular feature, will it fare any better than the first time around, or will it go bankrupt again?

**More on eye surveillance:** [*This Ultra High Tech Head and Eye Tracker Is the Future of Gaming*](<https://futurism.com/category/sci-fi-future>)