---
title: "Watch a Model Get a Dress “Sprayed” Onto Her in the Middle of a Fashion Show"
description: "Bella Hadid held still on the Coperni runway while two armed with a sprayable fabric called Fabrican spray-painted a dress onto her figure."
date: "2022-10-05"
modified: "2022-10-05"
authors:
  - name: "Maggie Harrison Dupré"
    job_title: "Senior Staff Writer"
    link: "https://futurism.com/authors/mharrison"
url: "https://futurism.com/the-byte/model-dress-sprayed-fashion-show"
categories:
  - "Future Society"
tags:
  - "clothing"
  - "clothing technology"
  - "fashion"
  - "the digest"
---

# Watch a Model Get a Dress “Sprayed” Onto Her in the Middle of a Fashion Show

![Bella Hadid held still on the Coperni runway while two armed with a sprayable fabric called Fabrican spray-painted a dress onto her figure.](<https://futurism.com/wp-content/uploads/2022/10/model-dress-sprayed-fashion-show.jpg>)
*\<em\>Image: Getty Images\</em\>*

## Spray Dat

Last Friday, supermodel Bella Hadid closed out French clothing brand Coperni's Paris Fashion Week (PFW) show in what was, admittedly, [the most spectacular of ways](<https://www.nytimes.com/2022/10/02/style/bella-hadid-coperni-paris-fashion-week.html>) — standing nearly naked on the runway, Hadid held still while two men armed with aerosol bottles effectively [spray-painted a dress onto her figure](<https://www.instagram.com/p/CjKzZNDtEe2/?hl=en>) using a sprayable fabric called Fabrican.

The Coperni label — which is [named after mathematician and astronomer Nicolaus Copernicus](<https://www.businessoffashion.com/community/people/sebastien-meyer-and-arnaud-vaillant#:~:text=In%202013%2C%20Meyer%20and%20Vaillant,the%20ANDAM%20First%20Collection%20Prize.>) — called the spectacle a moment where "[fashion meets technology](<https://www.instagram.com/p/CjKzZNDtEe2/?hl=en>)," and indeed it was. Fabrican, created by Dr. Manel Torres, is a fascinating material, one that can be rebottled and reused after a clothing item is made.

But while this was celebrated as a feat of innovation, Fabrican actually isn't new; as Rachel Tashjian [pointed out for *Harper's Bazaar*](<https://www.harpersbazaar.com/fashion/fashion-week/a41481025/coperni-spray-on-dress-gimmick-loewe-yohji-ss23/>), [it was created nearly 20 years ago](<https://www.fabricanltd.com/about/history/>). And to that point: where's the line between true innovation, and bottling something into spectacle and calling it new?

https://twitter.com/altacostur/status/1575963415515783168

## Fabrican

As [*Vogue Business* explains](<https://www.voguebusiness.com/fashion/a-spray-on-dress-and-a-solid-gold-bag-coperni-goes-after-gen-z-with-novelty-and-fun>), the liquid inside of a Fabrican bottle contains cotton or synthetic fibers. Those materials are suspended in a polymer solution, which evaporates upon contact with the skin.

"The technology opens new possibilities for personalized fashion," [reads the Fabrican website](<https://www.fabricanltd.com/applications/fashion/>), "allowing individual touches to be added to manufactured garments... chic clothing could incorporate fragrances, active constituents, or conductive materials to interface with information technology."

In other words, Fabrican's creators envision a world where their solution can become a sprayable clothing cocktail — mix in your favorite perfume or unidentified tech-interfacing conductor, and you have what may one day be the bespoke 'fit of the future.

"After a decade of research," the site continues, "this futuristic vision is taking shape."

## SEO City

But this is Fabrican's vision, not Coperni's — the dress, as they admit themselves, won't (and really can't) actually be sold.

"It's our duty as designers to try new things and show a possible future," Coperni's creative director, Sébastien Meyer, told *Vogue Business*. "We're not going to make money on this, but it's a beautiful moment."

That's a lovely sentiment, but even though the brand won't be selling the Fabrican dress, it *has* dominated the post-PFW SEO circuit, which will likely generate more sales than one dress ever could. And sure, that could be great for Fabrican, should they ever make it to market in a meaningful way.

For now, though, the innovation that is Fabrican exists mostly in a viral video.

**READ MORE:** *[A spray-on dress and a solid gold bag: Coperni goes after Gen Z with novelty and fun](<https://www.voguebusiness.com/fashion/a-spray-on-dress-and-a-solid-gold-bag-coperni-goes-after-gen-z-with-novelty-and-fun>)* \[*Vogue Business*\]

## Author
At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride."

### Author social links  
[Bluesky](<https://bsky.app/profile/mharrisondupre.bsky.social>)