--- title: "Microsoft Already Jamming Ads Into Bing AI Results" description: "Microsoft has confirmed that it's squeezing ads into the answers of its Bing AI chatbot, a feature it only introduced last month." date: "2023-03-31" modified: "2023-03-31" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/microsoft-ads-bing-ai" categories: - "Artificial Intelligence" tags: - "ai chatbots" - "bing" - "microsoft" - "the digest" --- # Microsoft Already Jamming Ads Into Bing AI Results ![Microsoft has confirmed that it's squeezing ads into the answers of its Bing AI chatbot, a feature it only introduced last month.]() *\Image: Microsoft/Futurism\* ## AI Ads Well, that was fast. Microsoft has confirmed that it's squeezing ads into the answers of its Bing AI chatbot, which it only [introduced]() last month — an expected but surprisingly cash-grabby addition to a product that still [needs a lot of finetuning](). In a [blog post]() published Wednesday, the company revealed that it's "exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response." For instance, when Google engineer Debarghya Das [asked]() the chatbot about finding the cheapest car Honda makes, the Bing AI included a link to ad partner TrueCar. Great — AI results polluted with pay-to-play inclusions. https://twitter.com/debarghya_das/status/1640892791923572737 ## Monetize This Be prepared to see Microsoft experiment with different ways to squeeze ads into its chatbot's answers. "Since the new Bing is in preview, there may be some variability in how it’s currently showing up," Caitlin Roulston, a director of communications at Microsoft, [told *The Verge*](). "We’re still exploring new opportunities for ad experiences and will share more over time." The move sheds light on Microsoft's real motivations for its newfangled AI chatbot. Despite [the very real risks]() the tech poses — Microsoft is clearly still struggling to find a way to meaningfully integrate AI into its Bing search engine — the tech giant is racing ahead to [monetize a big trend](). And who can blame them? Who knows how long the AI hype train will keep going for? There's always a chance the tech [could suffer the same fate]() as the metaverse and crypto — at which point it could already be too late to turn it into a cash cow. **More on Bing:** *[Microsoft's Stunning Copilot AI Demo Could Change Office Work Forever]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()