--- title: "Zuckerberg Announces Bold Plan to Jam AI Into “Every Single One of Our Products”" description: "Meta-formerly-Facebook CEO Mark Zuckerberg has a genius new plot to add some interest to Meta products: just put generative AI everywhere." date: "2023-06-10" modified: "2023-06-10" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/meta-facebook-ai" categories: - "Artificial Intelligence" tags: - "ai" - "facebook" - "mark zuckerberg" - "the digest" --- # Zuckerberg Announces Bold Plan to Jam AI Into “Every Single One of Our Products” ![Meta-formerly-Facebook CEO Mark Zuckerberg has a genius new plot to add some interest to Meta products: just put generative AI everywhere.]() *\Image: Getty / Futurism\* ## Another One! Meta-formerly-Facebook CEO Mark Zuckerberg has a genius new plot to add some interest to Meta-owned products: just jam in some generative AI, absolutely everywhere. *Axios* [reports that]() in an all-hands meeting on Thursday, Zuckerberg unveiled a barrage of generative AI tools and integrations, which are to be baked into both Meta's internal and consumer-facing products, [Facebook]() and Instagram included. "In the last year, we've seen some really incredible breakthroughs — qualitative breakthroughs — on generative AI," Zuckerberg told *Axios* in a statement, "and that gives us the opportunity to now go take that technology, push it forward, and build it into every single one of our products." ## Friend to the Friendless Though details about these integrations are still scant, *Axios* reports that one update will let customers "use a text prompt to modify their own photos and share them in Instagram Stories," while another update focused initially on Meta's premier messaging products, Facebook Messenger and WhatsApp, will "bring AI agents with different personalities and capabilities to help or entertain." All pretty vague, but if you don't feel like having a conversation with Grandma or your Uncle Steve, you can just send an interactive AI candygram, we guess? "We're going to play an important and unique role in the industry," Zuckerberg [told *CNBC* in a statement](), "in bringing these capabilities to billions of people in new ways that other people aren't going to do." ## Spaghetti Season Importantly, *Axios* noted that Zuckerberg pitched these new AI rollouts to his remaining [metamates]() as a congruent component of Meta's [wildly expensive metaverse efforts](), which have taken a public backseat in recent months amid the AI gold rush. That in mind, it appears that the founder's embattled metaverse vision isn't totally dead quite yet — and it may well have just been reignited as a result of Apple's new and major foray into AR territory. You know what they say: when in doubt, [throw spaghetti at the wall and see what sticks]() — especially if that pasta makes shareholders happier than the [founder's metaverse pet project has](). But whether or not that spaghetti will make the experience of being on a Meta-owned social media site better or more fun — or if they just bring our social media existence closer to a new and annoying level of bizarre hyperreality — still remains to be seen. **More on Meta AI:** [*There's an Interesting Theory about Why Zuckerberg Wasted Billions on the Metaverse*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()