--- title: "Media Outlet Shows Off AI-Powered News Presenter" description: "Move over, AI-generated SEO spam — AI-powered news anchors are here. Meet Fedha, an AI-generated news presenter from Kuwait News." date: "2023-04-16" modified: "2023-04-16" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/media-outlet-shows-off-ai-powered-news-presenter" categories: - "Artificial Intelligence" tags: - "ai" - "deepfakes" - "the digest" --- # Media Outlet Shows Off AI-Powered News Presenter ![Move over, AI-generated SEO spam — AI-powered news anchors are here. Meet Fedha, an AI-generated news presenter from Kuwait News.]() *\Image: Kuwait News\* ## AInchor Move over, [AI-generated SEO spam]() — AI-powered news anchors are here. *Kuwait News —* the oil-rich nation's first English-speaking paper, notably — revealed its first AI-generated news personality, dubbed "Fedha," [on Twitter]() over the weekend, with the Kuwaiti publication's deputy editor-in-chief, Abdullah Boftain, telling the [French news outlet *AFP*]() that Fedha was introduced as an exploration of AI's potential to create "new and innovative content." "I'm Fedha, the first presenter in Kuwait who works with artificial intelligence at Kuwait News," the blonde-haired AI-generated anchor said in Arabic during her first Twitter broadcast, as translated into English by the *AFP*. "What kind of news do you prefer? Let's hear your opinions." https://twitter.com/KuwaitNews/status/1644792772212260867?s=20 ## Silver and Gold As far as Fedha's styling goes, her creators claim that their blonde-haired digital news presenter is designed to represent the masses. Naturally. "Fedha represents everyone," Boftail told the *AFP.* Surely, [a diversity win](). "Fedha is a popular, old Kuwaiti name that refers to silver, the metal," the deputy editor added. "We always imagine robots to be silver and metallic in color, so we combined the two." We do have to admit: at first glance, Fedha is impressive. There's still something a bit alien about her movements — and her eyes certainly have a bit of a machine glaze to them — but visually, she's relatively convincing. Her voice, on the other hand, is still pretty tinny and robotic. Ultimately, we're not convinced that we're about to see major US news networks put AI anchors on air. But all things considered? Even with her robotic stare, Fedha is still leaps and bounds beyond the world's first [AI news anchor](), which was revealed in China [back in 2018](). Who knows where we'll be in another five years — let alone another few months, if Fedha proves to be popular enough among the masses? **More on AI-generated journalism:** [*BuzzFeed Is Quietly Publishing Whole AI-Generated Articles, Not Just Quizzes*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()