--- title: "Media CEO Says Writers Should Be Using AI to Churn Out “30-50 Times” More Content" description: "In a viral leaked video, Clearlink CEO James Clark told his writers that they should use AI to put out \"30 to 50 times\" more content than they do now." date: "2023-04-21" modified: "2023-04-21" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/media-ceo-ai-content" categories: - "Artificial Intelligence" tags: - "ai" - "ai bros" - "ceo" - "the digest" --- # Media CEO Says Writers Should Be Using AI to Churn Out “30-50 Times” More Content ![In a viral leaked video, Clearlink CEO James Clark told his writers that they should use AI to put out "30 to 50 times" more content than they do now.]() ## Boss Baby New World's Worst CEO just dropped. Meet James Clarke, the chief exec behind the tech-meets-media publisher Clearlink who, [in a viral leaked video](), told his content-writing staff that they should be using AI to put out upwards of 50 *times* more content than they already do. "Many content writers today are now exclusively using AI to write," said Clarke, without giving any examples of who those writers may be. "I can do that in about 30 minutes of an 8-hour workday." "So what do we need to do?" he pondered, before offering that Clearview writers should use AI to "put out 30-50 times our normal production, or substantially more of our production." https://twitter.com/ChamathWarriors/status/1649208508909334528 ## Let's Examine We know we probably don't have to say this, but: 30 to 50 *times* more output is an absolutely unhinged — and quite frankly, probably impossible — productivity goal to put on a workforce, with or without AI integration. But if we *were* going to interrogate that AI claim? We'd probably say that any responsible integration of AI isn't much faster than just 1. writing things yourself and 2. using Google, rather than the AI, to find and aggregate facts. Generative AI-written text is known to [crib pre-existing writing](), and often spews out [total fabrications]() to boot. Soundly checking the AI's work for plagiarism and errors is no small — or quick, [if you're doing it well]() — task. To that end, it's worth noting that a lot of Clearlink-owned publications are personal finance hubs. Not great, considering that AI text generators are known to be extremely terrible at [math and finance](). ## AI Grindset Somehow, though, that AI-assisted output projection wasn't even the most deranged thing Clarke said in the leaked call. Elsewhere, the CEO went into a bizarre rant about how he supports single mothers but thinks they also might be bad at balancing parenting with full-time work, praised one employee for giving up their dog for the sake of the grind — which she was seemingly forced to do as a result of company leadership's unexpected demand that formerly remote employees get back into the office — and inexplicably bringing up the fact that he went to both Harvard and Oxford out of absolutely nowhere. But according to the exec? It's all just business, and business is all just Darwinism, baby. Snooze it or lose it. "Things that do not grow are on a path to die," the CEO added. "We must grow and we must adapt — even Darwin style, as a business is the ultimate survival of the fittest." **READ MORE:** [*CEO Celebrates Worker Who Sold Family Dog After He Demanded They Return to Office*]() \[*Vice*\] **More on AI CEOs:** [*Red Ventures Knew Its AI Lied and Plagiarized, Deployed It at CNET Anyway*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()