--- title: "Someone Deepfaked Joe Rogan to Sell a Male Enhancement Product" description: "An advertisement featuring a deepfaked Joe Rogan is being used to promote a scientifically dubious brand of male enhancement product on TikTok." date: "2023-02-14" modified: "2023-02-14" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/joe-rogan-deepfake-ad" categories: - "Artificial Intelligence" tags: - "deepfakes" - "joe rogan" - "the digest" - "tiktok" --- # Someone Deepfaked Joe Rogan to Sell a Male Enhancement Product ![An advertisement featuring a deepfaked Joe Rogan is being used to promote a scientifically dubious brand of male enhancement product on TikTok.]() *\Image: Carmen Mandato via Getty / Futurism\* ## Joe Schmoe An advertisement featuring a deepfaked Joe Rogan is being used to promote a scientifically dubious brand of male enhancement product on TikTok, a worrying use of the technology that looks and sounds far too convincing for our liking. Initially [uncovered by TikTok ad strategist Jimmy Farley](), the ad features an AI version of the infamous podcaster, who is being made to shill an allegedly libido-boosting maca root powder that, per the video's phony Rogan, is "literally increasing size and making a different down there." "My first time seeing a deepfake ad in the wild on TikTok," Farley wrote. "How tf is this legal?" https://twitter.com/JimmyFarley00/status/1624785773710151680 ## Supplemental To the untrained eye and ear, this video looks and sounds just like the real Rogan, especially considering he's wont to sling [all kinds of snake oil](), including products produced by Onnit, a supplement company he co-owns. But if you listen closely, you can detect the robotic tone characteristic of AI-generated speech, a special kind of soullessness that makes it so uncanny. Unfortunately, if this video appeared in the endless scroll of a Rogan fan's TikTok feed, they likely wouldn't be paying close enough attention to recognize it as a fake right away. ## Law And Order While it's pretty hilarious on its face that someone is using AI to impersonate a podcaster known for his unique blend of libertarianism, New Age BS, and comedic devil's advocacy, the fact remains that using another's likeness to sell a product without their consent is [illegal]() — even if the person in question tried to convince his followers to [eat horse dewormer to prevent COVID-19](). As [*PCGamer* argued](), Rogan is indeed the victim here, whether you like the guy or not**.** After all, neither he nor anyone else deserves to have their identity stolen — especially in such a dystopian manner. **More on deepfakes:** [*The Deepfake Porn Scandal Is Tearing the Streaming Community Apart*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()