--- title: "Jeff Bezos’ Awkward Coachella Outfit Is Seared Into Our Memories" description: "The distressed pants. The sneakers. The butterfly shirt. Amazon founder Jeff Bezos' Coachella fit was... bad." date: "2023-04-27" modified: "2023-04-27" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/jeff-bezos-coachella-outfit" categories: - "Future Society" - "Jeff Bezos" - "The Industrialists" tags: - "Amazon" - "billionaires" - "jeff bezos" - "the digest" --- # Jeff Bezos’ Awkward Coachella Outfit Is Seared Into Our Memories ![The distressed pants. The sneakers. The butterfly shirt. Amazon founder Jeff Bezos' Coachella fit was... bad.]() *BEVERLY HILLS, CALIFORNIA - MARCH 12: Jeff Bezos attends the 2023 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 12, 2023 in Beverly Hills, California. (Photo by Karwai Tang/WireImage) \Image: Getty Images/Karwai Tang\* ## Extremely Quiet Luxury If you haven't seen Amazon founder Jeff Bezos' Coachella fit yet, maybe stop scrolling. Save yourself. It's scarring. Bezos and his girlfriend, [alive girl]() Lauren Sánchez, took to the influencer-laden festival scene last weekend, [flanked by their couple friends](), momager Kris Jenner and her boyfriend, Corey Gamble. You'd think that with a current net worth of [$114 billion](), the world's richest man might have had a little festival swag to show for it. But somehow, even with all that money, the space tourism entrepreneur managed to step out at the festival looking like he'd made a pit stop at a Forever 21 sales rack on the way in. Truly, the outfit — which gives off an unfortunate "yes, I am youthful" energy — is just abysmal vibes. First of all, Bezos made the choice to rock some distressed jeans — presumably pre-distressed, considering that the guy isn't big on manual labor. And don't even get us started on the sneakers. Then, of course, there's the true star of the show: his unbuttoned butterfly shirt, which according to a bit of internet sleuthery, strongly appears to be a [$12 Amazon Fashion find](). Oof. As far as billboards go, this is a tough one. https://twitter.com/generalslug/status/1651318241191501825 ## Fastest of Fashion As a disclaimer: we're not saying that you need to have or spend a lot of money to look cool. But some people are simply born with a certain swaglessness that no amount of cash can rectify, and Bezos' fast fashion fit is definitely a case study in "money can't buy style." That said, regarding the fast fashion of it all, it's worth noting that Bezos' [divorcedcore]() fit really looks every stitch of the highly-polluting, low-quality, underpaid-labor-intensive clothing that rules Amazon's marketplace. The fact that the person wearing it is worth billions — and made those billions by way of, well, hawking mostly [highly-polluting](), [low-quality products]() via [underpaid and overworked]() laborers — only makes the quality stand out a little bit more. Anyway. We never thought we'd say this, but: Mr. Bezos, please bring back the [cowboy-hat-slash-crotch-suit]() fit. It was better. **More on Bezos' eye for design:** [*No, the Scale Model of Blue Origin's Rocket Is Not an Operable Dildo*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()