---
title: "Get Ready For More Interactive Netflix Programming"
description: "## Under Control"
date: "2019-03-13"
modified: "2019-03-13"
authors:
  - name: "Kristin Houser"
    link: "https://futurism.com/authors/kristin"
url: "https://futurism.com/the-byte/interactive-netflix-programming"
categories:
  - "Future Society"
tags:
  - "bandersnatch"
  - "entertainment"
  - "netflix"
  - "the digest"
---

# Get Ready For More Interactive Netflix Programming

![More interactive Netflix programming is on the way following the success of Bandersnatch, a choose-your-own-adventure style episode of "Black Mirror."](<https://futurism.com/wp-content/uploads/2019/03/interactive-netflix-programming.png>)
*\<em\>Image: Tag Hartman-Simkins\</em\>*

## Under Control

In December, Netflix [released Bandersnatch](<https://futurism.com/the-byte/bandersnatch-interactive-black-mirror>), a choose-your-own-adventure style episode of its hit dystopian sci-fi series "Black Mirror."

Based on the positive response to that episode, Netflix's VP of product Todd Yellin has now [announced](<https://variety.com/2019/digital/asia/netflix-doubling-down-on-interactive-series-bandersnatch-success-1203161088/>) the company's intentions to make interactive storytelling a more regular part of its programming — a sign that the future of entertainment could put more control in viewers' hands.

## Doubling Down

On Tuesday, Yellin delivered a keynote presentation at a media and entertainment conference in India during which he shared plans for more interactive Netflix programming.

"\[Bandersnatch is\] a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on," he told the audience, according to a [report](<https://variety.com/2019/digital/asia/netflix-doubling-down-on-interactive-series-bandersnatch-success-1203161088/>) by *Variety*. "We’re doubling down on that. So expect over the next year or two to see more interactive storytelling."

## Pick Your Poison

As for the kinds of interactive Netflix stories viewers can expect, that's still up in the air.

"\[I\]t won’t necessarily be science fiction, or it won’t necessarily be dark," Yellin said, according to *Variety*. "It could be a wacky comedy. It could be a romance, where the audience gets to choose — should she go out with him or him."

**READ MORE:** [Netflix ‘Doubling Down’ on Interactive Series After ‘Bandersnatch’ Success](<https://variety.com/2019/digital/asia/netflix-doubling-down-on-interactive-series-bandersnatch-success-1203161088/>) \[*Variety*\]

**More on Netflix:** *[Netflix’s Bandersnatch Teases the Future of Entertainment](<https://futurism.com/the-byte/bandersnatch-interactive-black-mirror>)*

### Author social links  
[LinkedIn](<https://www.linkedin.com/in/kristinjhouser>)