--- title: "Instagram Is Profiting Off Disgusting Apps That Undress People Without Their Consent" description: "AI image generators that claim the ability to \"undress\" celebrities are nothing new — but now, they've been spotted in Instagram ads, too." date: "2024-04-22" modified: "2024-04-22" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/instagram-advertises-undress-apps" categories: - "Artificial Intelligence" tags: - "deepfake" - "image generators" - "porn" - "the digest" --- # Instagram Is Profiting Off Disgusting Apps That Undress People Without Their Consent ![AI image generators that claim the ability to "undress" celebrities are nothing new — but now, they've been spotted in Instagram ads, too.]() *\Image: Getty / Futurism\* ## Dressed Down AI image generators that claim the ability to "undress" celebrities and random women are nothing new — but now, they've been spotted in monetized ads on Instagram. As [*404 Media* reports](), Meta — the parent company of Facebook and Instagram — contained in its ad library several paid posts promoting so-called "nudify" apps, which use AI to make deepfaked nudes out of clothed photos. In one ad, a photo of Kim Kardashian was shown next to the words "undress any girl for free" and "try it." In another, two AI-generated photos of a young-looking girl sit side by side — one with her wearing a long-sleeved shirt, another appearing to show her topless, with the words "any clothing delete" covering her breasts. Over the past six months, these sorts of apps have gained unfortunate notoriety after they were used to generate fake nudes of [teen girls]() in American schools and [Europe](), prompting [investigations]() and [law proposals]() aimed at [protecting children]() from such harmful AI uses. As [*Vice* reported]() at the end of last year, students in Washington said they found the "undress" app they used to create fake nudes of their classmates via TikTok advertisements. https://twitter.com/SwiftOnSecurity/status/1773938641636589922 ## Takedown Request In its investigation, *404* found that many of the ads its reporters came across had been taken down from the Meta Ad Library by the time they checked it out, while others were only struck down once it alerted a company spokesperson to their existence. "Meta does not allow ads that contain adult content," the spokesperson told the website, "and when we identify violating ads we work quickly to remove them, as we’re doing here." Others still, however, were still up when *404* published its story, suggesting that like with so many content enforcement efforts, Meta is taking a whac-a-mole approach to banning these sorts of ads even as others crop up. Last summer, [*Futurism* found]() that Google was readily directing searchers to deepfake porn that not only featured celebrities spoofed into nude photos, but also of lawmakers, influencers, and other public figures who didn't consent to such usage of their images. When doing a cursory search, Google still showed "MrDeepFakes," the biggest purveyor of such content, first when searching for "deepfake porn." During its investigation, *404* found that one of the apps in question both prompted users to pay a $30 subscription fee to access its NSFW capabilities and, ultimately, was not able to generate nude images. Still, it's terrifying that such things are being advertised on Instagram at all, especially considering that 50 percent of teens, [per a Pew poll]() from last year, still report daily usage of the Meta-owned app. **More on deepfakes:** [*AI-Powered Camera Takes Pictures of People But Instantly Makes Them Naked*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()