--- title: "Inspired by Twitter’s Struggles, Facebook Considers Making an App Where You Can Post Text. Wait a Second…" description: "In the wake of Twitter's chaotic exchange of power, Facebook-turned-Meta is reportedly hoping to fill the Twitter void — by going back to its roots." date: "2022-12-08" modified: "2022-12-08" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/inspired-by-twitter-facebook-considers-app-text" categories: - "Future Society" tags: - "facebook" - "Meta" - "the digest" - "twitter" --- # Inspired by Twitter’s Struggles, Facebook Considers Making an App Where You Can Post Text. Wait a Second… ![In the wake of Twitter's chaotic exchange of power, Facebook-turned-Meta is reportedly hoping to fill the Twitter void — by going back to its roots.]() *\Image: Getty / Futurism\* ## All Caps In the wake of Twitter's [chaotic exchange of power](), a number of social media platforms have thrown their hat in the succession ring. And among them, curiously, is, uh — checks notes — Facebook? In a team meeting last month, members of the struggling [Facebook-turned-Meta]() organization brainstormed ways to replace Twitter on its own platforms, particularly the Meta-owned Instagram, according [to *The New York Times*](). There was reportedly a long conversation about something called "Instagram Notes," which as described by the *NYT* would allow users to share "short messages on the photo-sharing site with their followers and friends." Other text-based concepts boasting titles like "Realtime," "Real Reels" and "Instant" were discussed as well. "Twitter is in crisis and Meta needs its mojo back," one Meta employee wrote in a group forum, according to the *NYT.* "LET'S GO FOR THEIR BREAD AND BUTTER." ## Back to Basics Facebook's newfound quest to get back to its microblogging roots — well, not its *roots* roots, lest we always continue to remind you that its spiritual predecessor, also created by Mark Zuckerberg, was an app to [compare the faces of female classmates]() — is pretty goofy, especially considering how hard the platform has been [gunning for TikTok](). Meta's video-based rival has continued to outpace pretty much all of its peers, and Zuckerberg, hoping to copy-paste TikTok's short-form video success within his own platform, has spent the last few years pouring a staggering amount of human, financial, and algorithmic resources into Instagram's widely-despised Reels function — a strategy that [hasn't exactly worked out yet](). Now, seemingly out of other ideas that aren't labeled "Not Copying Competitors" — which has actually worked for them at least once in the past, with the incorporation of [Instagram Stories]() — Meta appears to see an opportunity in a Twitter vacancy. The bizarre part, of course, is that Facebook *was*, and in many ways still *is*, a platform for sharing short text posts and photos. Honestly, though? If it can return to those roots, or bring them to Instagram in a compelling fashion, it just might be onto something. "The toxicity that surrounds Twitter and some of the behavior of the new ownership led me to believe there's an enormous opportunity for a microblogging platform with a different business model," Scott Galloway, a marketing professor at New York University, told the *NYT*. "There's a lot of opportunity right now to take from social media platforms, and people sense the opportunity." **READ MORE:** *[Twitter's Rivals Try to Capitalize on Musk-Induced Chaos]()* \[*The New York Times*\] **More on Facebook:** *[Many Facebook Shareholders Wish They Could Fire Mark Zuckerberg]()* ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()