--- title: "Ferrari Exec Suspects Call From CEO Is Deepfaked, Asks Question Only He Would Know the Answer To" description: "Not Fixing What Isn't Broken A scammer attempting to trick Ferrari executives was thwarted by a stalwart safety measure: the security question. As Bloomberg reports, the scammer in question earlier this month reached out to a Ferrari executive via WhatsApp. From an account with the name and profile of Ferrari CEO Benedetto Vigna — though not […]" date: "2024-07-29" modified: "2024-07-29" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/ferrari-exec-ceo-deepfaked" categories: - "Artificial Intelligence" tags: - "ai" - "deepfakes" - "scams" - "the digest" --- # Ferrari Exec Suspects Call From CEO Is Deepfaked, Asks Question Only He Would Know the Answer To ![A scammer attempting to trick Ferrari executives using deepfake tech was thwarted by a stalwart safety measure: the security question.]() *\Image: Song Haiyuan / MB Media via Getty\* ## Sotto Voce A scammer attempting to trick Ferrari executives was thwarted by a stalwart safety measure: common sense. As [*Bloomberg* reports](), the scammer in question earlier this month reached out to a Ferrari executive via WhatsApp. From an account with the name and profile of Ferrari CEO Benedetto Vigna — though not from the real CEO's usual number, of course — they attempted to convince the C-Suiter that a major acquisition was soon to be underway. "Hey, did you hear about the big acquisition we're planning? I could need your help," the Vigna impersonator wrote, adding that they should be ready to sign a non-disclosure agreement ahead of the big deal. "Italy's market regulator and Milan stock exchange have been already informed," the scammer continued. "Stay ready and please utmost discretion." That's when things got even shadier, according to *Bloomberg.* The unnamed executive then jumped on the phone with the phony Vigna, who used a deepfaked voice to "speak" in a live conversation with the targeted scam-ee. In Vigna's voice, the scammer fibbed that the CEO was using a super-secret number to conduct super-secret business, hence the strange messages from the new number. But still not quite convinced, the executive asked the scammer a question that only the real Vigna would know: what book did the exec just lend to his high-powered boss? And with that, the scammer hung up the phone. The enduring security question tactic stands strong! ## Scamly Reunion AI-powered deepfakes of human voices and even faces are getting increasingly convincing, meaning that it's getting increasingly difficult to rely on simply trying to dissect whether someone looks or sounds real. So, with deepfaked-abetted scam sprees on the rise, the Ferrari executive's time-tested strategy is a great example of a way to defend yourself — yes, this stuff can happen to anyone, not just executives of billion-dollar Italian companies — against a similar scam. In the same vein, security experts have [encouraged]() families to come up with secret "code words" to use with each other in the case that, say, a scammer impersonates a family member in a ploy to abscond with some cash. While the attempted Ferrari scammer was foiled, other corporate executives should remain vigilant. Earlier this year, a CEO was [fooled]() into handing over tens of millions of dollars to deepfake-assisted scammers. And in an incredible twist of irony, the security firm Know Be4 recently [revealed]() that it was tricked into hiring a North Korean hacker as a remote worker, who used an AI-generated headshot to conceal their identity. In other words, scammers stay scamming, and they're using AI to do it. Stay safe out there, kids! **More on AI scams:** [*Security Firm Alarmed to Discover Their Remote Employee Is a North Korean Hacker*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()