---
title: "Elon Sends Pleading Email to All of Twitter Staff After Live Stream Flub"
description: "Elon Musk wanted to livestream his visit to the US-Mexico border on Thursday, but his broadcast crashed just minutes in."
date: "2023-09-29"
modified: "2023-09-29"
authors:
  - name: "Frank Landymore"
    job_title: "Contributing Writer"
    link: "https://futurism.com/authors/flandymore"
url: "https://futurism.com/the-byte/elon-sends-email-twitter-live-stream"
categories:
  - "Future Society"
tags:
  - "elon musk"
  - "the digest"
  - "twitter"
---

# Elon Sends Pleading Email to All of Twitter Staff After Live Stream Flub

![Elon Musk wanted to livestream his visit to the US-Mexico border on Thursday, but his broadcast crashed just minutes in.](<https://futurism.com/wp-content/uploads/2023/09/elon-sends-email-twitter-live-stream.jpg>)
*\<em\>Image: Elon Musk via X / Futurism\</em\>*

## Libera Te

Elon Musk paid a visit to the US-Mexico border on Thursday evening, but his attempt to livestream the occasion on his platform Twitter-now-known-as-X didn't quite go as planned.

The centi-billionaire has reignited his obsession with immigration as of late, [promising earlier this week](<https://twitter.com/elonmusk/status/1706546748762575289>) to visit the Texas border town of Eagle Pass "to see what's going on for myself."

Wearing a black stetson — correctly, a [hat expert says](<https://www.businessinsider.com/elon-musk-cowboy-hat-worn-the-correct-way-stetson-director-2023-9>)— and mirrored aviators, and standing in front of a formation of similarly garbed guys with their thumbs in their pockets and their hips tilted forward, Musk [kicked off his livestream](<https://twitter.com/elonmusk/status/1707525800830828619>) by promising to show his followers the "unfiltered" and "real story."

But barely four minutes in, the video aburptly froze and the entire livestream crashed, raining on Musk's parade.

Behind the scenes, tech reporter Ryan Mac [reports](<https://twitter.com/RMac18/status/1707530928158052404>) that minutes later, Musk sent a brief company-wide email.

"Please fix this," he implored.

Musk's broadcast wouldn't [resume](<https://twitter.com/elonmusk/status/1707537356658524539>) for over half an hour.

## Citizen Journalist

Ironically, just moments before the stream broke, Musk worried aloud that he would have so many viewers that the stream would crash. It had around 500,000 viewers at the time.

But as Mac notes, this has been a common excuse of Musk's for many of his livestreams. You could say he doesn't sound very confident in his own platform's infrastructure — and, well, why should he? By all accounts, [it's crumbling](<https://futurism.com/the-byte/elon-musk-twitter-sites-infrastructure-crumbles>).

Of course, this isn't the first time Musk has made questionable demands of his [ill-treated Twitter employees](<https://futurism.com/elon-musk-furious-twitter-engineers-faving-tweets>), like when he sent engineers a "high urgency" email at two in the morning [because President Joe Biden's Superbowl tweet got more engagement than his](<https://futurism.com/the-byte/elon-musk-ordered-twitter-show-tweets-everywhere>).

Following the visit, Musk [harped on](<https://twitter.com/elonmusk/status/1707605322964111677?>) about "citizen journalism," promoting his platform as a place for "more on-the-ground reporting from regular citizens," which he claims will "will change the world."

It's certainly a strange tune to be singing now, though, considering his [hostility to journalists on the platform](<https://futurism.com/elon-musk-deleting-journalists-twitter>) and his [propensity for tweeting out conspiracies](<https://futurism.com/elon-musk-nazi-swastika-tattoo>).

**More on Elon Musk:** *[Elon Musk Didn’t Bother Telling Twitter’s New CEO She Was Hired Before Announcing It](<https://futurism.com/the-byte/elon-musk-twitter-ceo-announcement>)*

## Author
At Futurism, my work has often centered on bringing a sense of clarity and insight to complex topics ranging from the regulation of emerging technologies to the esoteric ideologies of Silicon Valley executives, while striving not to lose the poetic sense of awe inspired by often-obscure fields like astrophysics and quantum computing. I broke the story of CNET using AI to produce articles that turned out to be riddled with factual errors and plagiarism — a dam-breaking inflection point, as I've reported, that's inspired copycats and endless discourse while beguiling stakeholders ranging from tech giants to purveyors of spam around the web. My work at Futurism has been cited by publications including CBS News, the Los Angeles Times, Vice, Gizmodo, Engadget, the Verge, and Vanity Fair. I grew up in locales ranging from India to China, and now live in the exotic suburbs of Virginia. In my free time, I'm an avid reader of weird sci-fi literature, an aficionado of East Asian cinema, and, regrettably, a relapsed gamer. Allegedly, I’m working on a debut novel, currently untitled.

### Author social links  
[Bluesky](<https://bsky.app/profile/f-w-l.bsky.social>)