--- title: "Elon Musk Slashes Tesla Model S Price to $69,420" description: "Elon Musk announced that the Tesla Model S price will be cut to $69,420 to compete with Lucid. Find out more about this price change." date: "2020-10-14" modified: "2020-10-21" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/elon-musk-slashes-tesla-model-s-price-69420" categories: - "Advanced Transport" - "Elon Musk" - "Future Society" - "Tesla" - "The Industrialists" tags: - "elon musk" - "lucid motors" - "model s" - "tesla" - "the digest" --- # Elon Musk Slashes Tesla Model S Price to $69,420 ![Elon Musk announced on Twitter today that the Tesla Model S "Long Range" sedan is getting a price cut to $69,420, just undercutting competitor Lucid.]() *\Image: Tesla/Victor Tangermann\* ## Nice Elon Musk [announced on Twitter]() today that the Tesla Model S "Long Range" sedan is getting a price cut to $69,420 — the [weed number]() and the [sex number]() combined, in Musk's signature puerile humor. The move is aimed squarely at Tesla competitor Lucid, which [announced today]() that the base model of its Air luxury electric sedan will go for $69,900. ## The Prophecy The news also comes just a day after Tesla quietly [cut the price]() of the Model S Long Range Plus and Performance variants by $3,000 each. "The gauntlet has been thrown down!" Musk tweeted. "The prophecy will be fulfilled," he added without elaborating. ## Vs. Competition for Tesla is really warming up. The base model of the Lucid Air — now effectively only $480 more expensive — has a range of 406 miles, barely edging out the Model S' range of [402 miles](). A longer range variant of the Air will have a [whopping 517 miles](), according to the company. Performance of the two long range electric sedans are also in the same ballpark. The base model Air will feature a 480 horsepower power train, while the Model S Long Range Plus variant has a combined powertrain of 534 horsepower. Tesla shareholders greeted the price cut favorably, with shares going up 3.6 percent late Wednesday afternoon, [according to *Reuters*](). **READ MORE:** [Tesla's back-to-back price cuts put sticker on U.S. Model S below $70,000]() \[*Reuters*\] **More on Tesla:** *[Elon Tweets About New Tesla Vehicle, Then Deletes Tweet]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()