--- title: "Elon Musk’s Sister Runs the Tesla of Erotic Fan Fiction, and We’re Here for It" description: "Tosca Musk, the sister of Tesla CEO Elon Musk, has found her own niche market and is running the Netflix of romance novels called Passionflix." date: "2022-06-02" modified: "2022-06-02" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/elon-musk-sister-erotic-fan-fiction" categories: - "Advanced Transport" - "Elon Musk" - "Future Society" - "Tesla" - "The Industrialists" tags: - "elon musk" - "romance" - "the digest" --- # Elon Musk’s Sister Runs the Tesla of Erotic Fan Fiction, and We’re Here for It ![Tosca Musk, the sister of Tesla CEO Elon Musk, has found her own niche market and is running the Netflix of romance novels called Passionflix.]() *\Image: Getty Images/Futurism\* ## Passion Project Tosca Musk, the sister of Tesla CEO and [richest person on Earth]() Elon Musk, has found her entrepreneurial footing as the CEO of a company called Passionflix, [*The New York Times* reports]() in a new profile — which traffics in romance novels and erotic fan fiction. And we're here for it. Society has deemed romance and female desire [as taboo]() for long enough. At the same time, romance novels are a [billion dollar market](), representing [a massive chunk of adult fiction unit sales](). Good on her for noticing an underserved niche — not unlike commercial space travel or electric cars! — and making it her own. ## Toe Curling Yumminess The 47-year-old's online service, which launched back in 2017, costs just $6 a month, allowing its customers to browse a variety of content that's ranked on a "barometer of naughtiness." The, more stimulating material is also organized into creatively named categories including "Toe Curling Yumminess" and "Mildly Titillating," according to the *NYT*'s diligent reporting. It doesn't sound like it gets *that* spicy, though. The content itself "rarely if ever approaches the soft-core threshold," according to the report. ## High Brow The venture has raised a healthy $22 million in early funding. Subscriber numbers are under wraps, but the pandemic years have been a boon for the company, with subscriptions growing 73 percent in 2021 year over year, according to the *NYT*. Elon Musk's involvement is also unclear. "If I say that he is an investor, then everybody says, 'Oh, she just got her brother to pay for it,'" Tosca Musk told the *NYT*. "And if I say he didn’t invest, then you all say, 'He doesn’t support her.'" Despite the renewed interest in steamy romcom and erotic fan fiction, the streaming industry isn't looking too healthy as of late, with Netflix having to lay off hundreds of staff after the number of subscribers fell for the first time in the company's history. But Passionflix's operations run at a very different scale than other players like Netflix and HBO Max. "We fully understand that we’re walking at the feet of elephants," Michael Bloom, the CEO of First Look Media, Passionflix's biggest investor, told the *NYT*. "But we’re not trying to be them." **READ MORE:** [Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’]() \[*The New York Times*\] **More on romance:** *[Man Credits Affair With AI Girlfriend For Saving His Marriage]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()