--- title: "Elon Musk Leans Into “Musk” Name, Starts Selling “Burnt Hair” Perfume" description: "Elon Musk is now a bona fide perfumier — and an allegedly successful one to boot — thanks to the sale of his bespoke \"Burnt Hair\" scent." date: "2022-10-13" modified: "2022-10-13" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/elon-musk-burnt-hair-perfume-sales" categories: - "Elon Musk" - "Future Society" - "The Industrialists" tags: - "elon musk" - "memes" - "the boring company" - "the digest" --- # Elon Musk Leans Into “Musk” Name, Starts Selling “Burnt Hair” Perfume ![Elon Musk is now a bona fide perfumier — and an allegedly successful one to boot — thanks to the sale of his bespoke "Burnt Hair" scent.]() *\Image: Boring Company/Getty Images/Futurism\* ## Musk Fragrance Elon Musk is now a bona fide perfumier — and an allegedly successful one to boot — thanks to the sale of his bespoke "Burnt Hair" scent. As goofy as the whole gambit is, the world's richest man was right when he noted that his name does lend itself to perfuming. "With a name like mine, getting into the fragrance business was inevitable," [Musk tweeted](). "Why did I even fight it for so long!?" ## Making Millions Musk also didn't shy away from revealing his true intentions behind the sale. "Please buy my perfume, so I can buy Twitter," the SpaceX and Tesla CEO [tweeted]() after claiming he'd [sold 10,000 bottles]() of the seemingly satirical scent. Later, [Musk tweeted]() that he'd sold 20,000 bottles of the still-unreleased scent, sold via The Boring Company, which would mean that he's made $2 million in revenue to fund his disastrous attempt to buy Twitter. ## Boring Perfume What seemed to start [as a joke tweet]() has turned into an apparent viral sensation amid the billionaire's will-he-won't-he Twitter-buying bid, which is the subject of a Delaware trial [set to begin at the end of October](). Even the ["Burnt Hair" splash page]() on The Boring Company's website — the same firm that [sold flamethrowers]() back in 2018 — has the tone of an on-the-nose Musk meme, with anonymous and likely fake "testimonials" boasting that the perfume smells "just like leaning over a candle at the dinner table, but without all the hard work." Now that the "Essence of Repugnant Desire"-scented perfume is, per its creator, a success story, we have an answer to another of our not-so-burning Musk questions. How far will this man go for a joke? Far enough to sell a stupid perfume, at least. **More Musk:** [*Jeffrey Epstein Associate Reportedly Asked Elon Musk If It Was Possible to Scrub Someone From the Internet*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()