---
title: "This Electric Toothbrush Uses AI Because Nothing is Sacred Anymore"
description: "A brand new $220 electric toothbrush called \"Oral-B GENIUS X with Artificial Intelligence\" harnesses the power of AI for some reason."
date: "2019-10-26"
modified: "2019-10-26"
authors:
  - name: "Victor Tangermann"
    job_title: "Senior Editor"
    link: "https://futurism.com/authors/victor"
url: "https://futurism.com/the-byte/electric-toothbrush-ai"
categories:
  - "Artificial Intelligence"
  - "Future Society"
tags:
  - "ai"
  - "artificial intelligence"
  - "neural network"
  - "oral health"
  - "the digest"
---

# This Electric Toothbrush Uses AI Because Nothing is Sacred Anymore

![A brand new $220 electric toothbrush called "Oral-B GENIUS X with Artificial Intelligence" harnesses the power of AI for some reason.](<https://futurism.com/wp-content/uploads/2019/10/electric-toothbrush-ai.jpg>)
*\<em\>Image: Images via Pixabay/Oral-B/Victor Tangermann\</em\>*

## Brush AI

These days, it seems like every brand is trying to leverage machine learning to imbue their products with special powers — and, most importantly, make an extra buck in the process.

But does your next electric toothbrush really need a dose of AI? Oral-B's says its new [$220 electric toothbrush](<https://www.businesswire.com/news/home/20191025005267/en/Oral-B-Launches-Smartest-Innovation-GENIUS-Artificial-Intelligence>), called "Oral-B GENIUS X with Artificial Intelligence," will leverage data from sensors inside the brush head and Bluetooth to deliver AI-derived brushing tips through an app. The future is now, huh?

## Big Tooth

The company claims to have learned how to brush teeth real good by "deepening our understanding of consumer behavior across 60 countries."

"Oral-B has created an algorithm from more than 2,000 brushing sessions to gain exclusive insights into brushing behaviors from around the world," reads an incredulous [press release](<https://www.businesswire.com/news/home/20191025005267/en/Oral-B-Launches-Smartest-Innovation-GENIUS-Artificial-Intelligence>).

If that doesn't sound overbearing enough, it's at least a little simpler than having to set up your smartphone to literally [watch you brush your teeth](<https://www.engadget.com/2015/02/25/oral-b-smart-toothbrushes/>) every time, like Oral-B's earlier attempt at leveraging "smart" tech from 2015.

**READ MORE:** [This Electric Toothbrush Uses AI Because Nothing is Sacred Anymore](<https://www.theverge.com/circuitbreaker/2019/10/25/20932250/oral-b-genius-x-connected-toothbrush-ai-artificial-intelligence>) \[*The Verge*\]

**More on AI:** *[In This Browser Game, Your Opponents Are Neural Networks](<https://futurism.com/the-byte/browser-game-opponents-neural-networks>)*

## Author
I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida.

### Author social links  
[Bluesky](<https://bsky.app/profile/vtanger.bsky.social>)