--- title: "Domino’s Used a Jetpack to Deliver a Pizza at a Music Festival" description: "For what's believed to be the first time, a pizza was delivered by jetpack. The delivery was made by Domino's at the Glastonbury festival." date: "2023-06-24" modified: "2023-06-24" authors: - name: "Maggie Harrison Dupré" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/mharrison" url: "https://futurism.com/the-byte/dominos-delivered-pizza-jetpack" categories: - "Robots and Machines" tags: - "food delivery" - "jetpacks" - "the digest" --- # Domino’s Used a Jetpack to Deliver a Pizza at a Music Festival ![For what's believed to be the first time, a pizza was delivered by jetpack. The delivery was made by Domino's at the Glastonbury festival.]() *\Image: Domino's\* ## Rocket Man Domino's just delivered a pizza — by jetpack. As [*The Independent* reports](), Domino's made the unconventional delivery at the famous Glastonbury music festival in England. And in what was definitely not an accident, the stunt coincided with "Rocket Man" singer Elton John's headlining performance. "When we realized pitching up to serve slices inside the festival was impossible, we took inspiration from this year's headliner to launch our own rapid delivery trial — it was a bit of a no-brainer," Domino's assistant PR manager Sam Wilson told the *Independent.* "Every year we see huge numbers of random requests from festival goers trying to sneak pizza into the party," Wilson added. "So, this year we wanted to... trial our very own rocket man service to help hungry campers get a slice of sky-high satisfaction in the future." And we have to admit, the stunt was pretty awesome — down to the branded Domino's suit. https://twitter.com/jam_prime/status/1671531028232503298 ## Bird, Plane, Pizza According to the report, Glastonbury-goers were unsurprisingly impressed. "Seeing a jet suit thing fly over Glasto was wild," festival attendee Natalie Dixon, who witnessed the event, told the *Independent*. "I've never seen a jet suit, let alone one delivering pizzas." "I can't wait to see one land on my doorstep in the future," she added. ## Questionable Scalability A spokesperson for the company behind the stunt, [jetpack firm Gravity Industries](), admitted that the delivery was an "unusual utilization" of their suits, but said that pizza-by-jetpack could be the "future" of efficient delivery. "Keeping pizza piping hot using the jet suit is definitely an unusual utilization of our tech and pizza isn't in our normal flight plan," the spokesperson told the *Independent*. "But being able to exceed the average delivery time by flying through the Somerset fields and feed campers with the pizza delivery experts certainly shows the future of fast delivery service." To that point, though, considering that Gravity Industries' suits *[start]()* at roughly $483,000 and can only carry two pizzas at once, it's not clear whether Domino's could feasibly adopt this delivery method at scale anytime soon. But faced with the question, the pizzamaker chose to play things close to the vest, if you will. "All we can say at this stage," the Domino's spokesperson told the *Independent*, "is that the idea has legs… or wings… or jets." **More on jetpacks:** [*Jetpack Pilot Leaps Incredible Gaps Between Platforms, like Mario*]() ## Author At Futurism, I've reported extensively on the rise of AI as a cultural and business force shaping the media industry, and more broadly how those dynamics are changing how we all consume and share information and relate to one another. I'm also fascinated by public health policy and ethics, the role of emerging tech in politics and governance — and the powerful people and forces at those intersections — climate change, and the environment. My investigation on Sports Illustrated's use of AI-generated authors with fictional biographies won a 2024 Mirror Award for "Best Story on Media Coverage of Artificial Intelligence in Journalism and the Media" from Syracuse University's SI Newhouse School, I contributed to Niemen Lab's 2025 Predictions for Journalism series, and I've discussed my work for Futurism during appearances on NPR, CNN, the BBC, the CBC, and more. I grew up in rural Pennsylvania and attended the University of Massachusetts Amherst, where I played Division I field hockey for the Minutewomen as a midfielder. Since then, I've lived in New Orleans, Louisiana and Manhattan, New York. I spend my free time running, reading, perusing archival fashion, and searching for the world’s best negroni. I also have a debonair tuxedo cat, Westley, who's named after "The Princess Bride." ### Author social links [Bluesky]()