--- title: "Huge Crypto Exchange Releases Emoji That’s Clearly a Swastika" description: "Binance, the biggest cryptocurrency exchange in the world by trading volume, released a new emoji on Twitter this week — that looked like a swastika." date: "2022-04-21" modified: "2022-04-21" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/crypto-exchange-binance-swastika" categories: - "Future Society" tags: - "binance" - "cryptocurrency exchanges" - "the digest" --- # Huge Crypto Exchange Releases Emoji That’s Clearly a Swastika ![Binance, the biggest cryptocurrency exchange in the world by trading volume, released a new emoji on Twitter this week — that looked like a swastika.]() *\Image: Getty Images\* ## Doesn't Feel Reich Binance, [the largest]() cryptocurrency exchange in the world by trading volume, released a new emoji on Twitter this week — and as people online quickly pointed out, [*Vice* reports](), it clearly looks like a swastika*.* And on Adolf Hitler's birthday, no less. The logo accompanying the hashtag was meant to be a marketing ploy, but quickly backfired after Twitter users pointed out the rather obvious, uh, issue. "Something is off about this new Binance logo," one user [tweeted](). "Can’t put my finger on it exactly. It just doesn’t feel Reich." "Out of ten I give the new Binance logo a nein," another [quipped](). https://twitter.com/nftshare/status/1516719399545315328 ## Embarrassing The company quickly admitted that the droves of enraged posters were right. "Well that was obviously really embarrassing," the company's official account [tweeted](). "We’re not sure how that emoji got through several layers of review without anyone noticing, but we immediately flagged the issue, pulled it down, and the new emoji design is being rolled out as we speak." Bizarrely, it's not the first time the company appears to have used racist imagery. In November 2017, Binance announced a new "GAS" token — with a graphic that included a six pointed star, otherwise known as the Star of David, as [*Coinbase* pointed out](). It all raises the question of whether insiders at Binance are either trying to signal support for grim racist movements, or whether there are edgelords there who think the use of such symbols is funny. If the blunder will leave any lasting effects beyond ridicule, however, remains to be seen. We certainly wouldn't want to be in the shoes of the graphic designer who was tasked to design the emoji — and the dozens of people who apparently had no feedback to give them. **READ MORE:** [Crypto Exchange’s New Emoji Looks Like a Swastika and People Are Losing It]() \[*Vice*\] **More on crypto:** *[They've Now Mined Almost All the Bitcoin That Will Ever Exist]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()