--- title: "China Just Outlawed AI-Generated Media That Isn’t Clearly Labeled" description: "Chinese regulators have issued regulations aimed at banning the creation of any AI-generated media including deepfakes that isn't clearly labeled." date: "2022-12-14" modified: "2022-12-14" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/china-ai-generated-media-labeled" categories: - "Artificial Intelligence" tags: - "ai regulation" - "artificial intelligence" - "china" - "the digest" --- # China Just Outlawed AI-Generated Media That Isn’t Clearly Labeled ![Chinese regulators have issued regulations aimed at banning the creation of any AI-generated media including deepfakes that isn't clearly labeled.]() *\Image: Getty Images\* ## Ban Hammer The Cyberspace Administration of China (CAC) has [issued regulations](), spotted [by *TechCrunch*]() and other outlets, that ban the creation of any artificial intelligence-generated media, including deepfakes, that aren't clearly labeled. The Chinese government is clearly worried that tampered videos or images showing individuals saying or doing things they haven't actually said or done could mislead the public. In fact, in 2019, the CAC [already banned]() the publishing and distribution of "fake news" created by an AI. This new set of rules is likely a response to the recent dramatic rise in popularity of AI [text](), [image](), and even [music]() generators. It's a substantial escalation, and one that for better or worse shows that the country is willing to act decisively in the face of potentially harmful tech. Remember when China [effectively banned all crypto]() last year? Same energy. ## Algorithm of the Heart Deepfakes have already been used to sow confusion and spread misinformation. Earlier this year for instance, [deepfake videos of Ukrainian president Volodymyr Zelensky]() telling Ukrainians to lower their weapons started appearing on social media feeds. According to the issued regulations, media that is created without the subject's permission is also forbidden, as well as anything that goes against the national interest. The CAC defines these AI tools as "technology that uses deep learning, virtual reality, and other synthesis algorithms to generate text, images, audio, video, and virtual scenes." It's an interesting inflection point, as AI art generators have taking the internet by storm, [including in China](). How these new rules are going to affect this new trend remains to be seen. China isn't the only government wary of generative AI tampering with reality and misleading others. The Biden administration [published its own non-binding guidelines]() earlier this month, a far more measured approach. **More on AI art:** *[There's a Problem With That AI Portrait App: It Can Undress People Without Their Consent]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()