---
title: "This CGI Influencer Is Shilling For More Than 100 Brands"
description: "CGI Influencer Advertising A company has developed a “virtual human” that advertises for more than 100 companies. Dubbed “Rozy,” the CGI influencer was created by Korean media company Sidus Studio X, according to Korea.net. The company debuted the influencer last August and has since been able to sign it to a wide variety of advertising […]"
date: "2021-09-14"
modified: "2021-09-14"
authors:
  - name: "Tony Ho Tran"
    link: "https://futurism.com/authors/ttran"
url: "https://futurism.com/the-byte/cgi-influencer-100-brands"
categories:
  - "Artificial Intelligence"
tags:
  - "advertising"
  - "ai"
  - "deepfake"
  - "the digest"
---

# This CGI Influencer Is Shilling For More Than 100 Brands

![Dubbed "Rozy," a CGI influencer was created by Korean media company Sidus Studio X to sell products and services for more than 100 brands.](<https://futurism.com/wp-content/uploads/2021/09/Rozy.jpg>)
*@Rozy.gram  https://www.instagram.com/rozy.gram/?hl=en \<em\>Image: \<a href="https://www.instagram.com/rozy.gram/?hl=en" target="\_blank"\>@Rozy.gram via Instagram\</a\>\</em\>*

## CGI Influencer

A Korean startup has developed a virtual influencer who — it? — advertises for more than 100 companies.

Dubbed "Rozy," the CGI influencer was created by Korean media company Sidus Studio X, [according to *Korea.net*](<https://www.korea.net/NewsFocus/Culture/view?articleId=203388>)*.* Sidus debuted Rozy last August and has since been able to sign her to a wide variety of advertising contracts, it says, anticipating nearly a million dollars in marketing sales this year. Rozy has been seen modeling for Chevrolet and posting about makeup and fashion brands to her Instagram account, where she has more than 64,000 followers.

"We have advertised twice already this week alone and now we have eight exclusive contracts," said Sidus CEO Baek Seung Yeop**,** [according](<https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships>)[ to ](<https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships>)[*AllKPop.com*](<https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships>)*.* "She has landed more than 100 sponsorships now."

## Virtual Human

From a business point of view, CGI influencers offer some grim benefits their flesh-and-blood counterparts don’t for companies like Sidus. For one, creations like Rozy don’t age (she's perpetually 22 years old), which means there’s longevity to her "career" (and, therefore, how much money the company can make from her).

There’s also the fact that fake humans don't come with the baggage that you might expect from normal influencers because, "virtual humans have zero scandals to worry about," Yeop said.

Rozy isn’t the only virtual human to be used to sell products and services.

For example, there’s Hour One, a Tel Aviv-based company that [uses the likenesses of real people for marketing and educational videos](<https://futurism.com/the-byte/company-deepfake-advertising-clones>). There’s also Kim Reah, a CGI human that gave a three-minute presentation for LG Electronics at a tech expo earlier this year, [according to *The Korea Herald*](<http://www.koreaherald.com/view.php?ud=20210108000733>), not to mention the [ubiquitous Lil Miquela](<https://www.nytimes.com/2019/06/17/business/media/miquela-virtual-influencer.html>).

The differentiator? Most of those projects look clearly computer generated. But Rozy, according to *Korea.net*'s reporting, is so deep in the uncanny valley that numerous commenters have said that they were confused about whether she was a real person.

**READ MORE:** [Social media influencer/model created from artificial intelligence lands 100 sponsorships ](<https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships>)\[*AllKPop.com\]*

**More on AI advertising:** [*Company Wants to Make Deepfake Advertising Clones of Your Face*](<https://futurism.com/the-byte/company-deepfake-advertising-clones>)

## Author
Tony Tran is a former reporter for Futurism, and now an editor at the Daily Beast. His work has been seen in Playboy, HuffPost, Narratively, and wherever else fine writing is published. He lives in Chicago where he frequently plans tabletop gaming sessions for his friends.