--- title: "Cell Providers Are Apparently Gonna Put Ads on Your Phone’s Lock Screen" description: "According to TechCrunch, Glance, a Google-backed subsidiary of Indian advertising company inMobi Group, is set to launch its lockscreen platform on US-based Android smartphones within the next two months." date: "2022-07-06" modified: "2022-07-06" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/cell-providers-ads-phone-lock-screen" categories: - "Future Society" tags: - "ads" - "advertisements" - "apple" - "smartphones" - "the digest" --- # Cell Providers Are Apparently Gonna Put Ads on Your Phone’s Lock Screen ![According to TechCrunch, Glance, a Google-backed subsidiary of Indian advertising company inMobi Group, is set to launch its lockscreen platform on US-based Android smartphones within the next two months.]() *\Image: Glance\* ## Lock Screen Ads Google's Android smartphone platform could soon be getting flooded with ads — right on the lock screen. According to [*TechCrunch*](), a Google-backed subsidiary of Indian advertising company inMobi Group called Glance is in talks with US-based wireless carriers to launch several smartphone models, which could feature ads on the lock screen. If your reaction to that is "hell no," you're not alone. It's an unusually pervasive and intrusive ad strategy even by the already-heavy standards of the web. After all, the lock screen is the first thing we see when we pick up our phones. Let's just hope it's not a sign of things to come. ## More Distractions Glance's "dynamic" lock screen trickles content including news, videos, and games — and ads — to the user before they even unlock their phone, a feature that's already caught on in a big way overseas. The startup's services are already being used on 400 million smartphones in Asia, according to *TechCrunch*. Fortunately, there are a couple of workarounds to disable Glance lock screen ads, as [*9to5Google* points out](), but users will have to dig around deep in their phones' system settings to do so. Even Apple is opening up to the idea of stuffing content on the lock screen. As part of an upcoming iOS software update, iPhone users will be able to [customize their phone's lock screens]() with informational widgets — but there's no indication ads will be included as well. At a glance, the plan isn't great. As if modern smartphones weren't distracting enough, stuffing the lock screen with even more dynamic content, let alone ads, is bound to make the experience of using a smartphone even more annoying and obtrusive than it already is. **READ MORE:** [Google-backed Glance to launch in US within two months]() \[*TechCrunch*\] **More on ads:** *[Crypto Exchanges Lay Off Thousands, Months After Uber-Expensive Super Bowl Ads]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()