--- title: "BuzzFeed Announces Plans to Use OpenAI to Churn Out Content" description: "CNET Effect Fresh off the heels of CNET being outed for using artificial intelligence to write articles, BuzzFeed has announced that its content machine will soon be assisted by ChatGPT creator OpenAI. As the Wall Street Journal reports, BuzzFeed CEO Jonah Peretti announced in a memo to staff today that moving forward, AI would become more central to […]" date: "2023-01-26" modified: "2023-01-26" authors: - name: "Noor Al-Sibai" job_title: "Senior Staff Writer" link: "https://futurism.com/authors/nooralsibai" url: "https://futurism.com/the-byte/buzzfeed-announces-openai-content" categories: - "Artificial Intelligence" - "OpenAI" tags: - "buzzfeed" - "chatgpt" - "OpenAI" - "the digest" --- # BuzzFeed Announces Plans to Use OpenAI to Churn Out Content ![Fresh off the heels of CNET being outed for using AI to write articles, BuzzFeed has announced that its content machine will soon be assisted by OpenAI.]() *Vertical shot of blond woman throwing up electrical cables feeling overworked at the office \Image: Getty Images\* ## CNET Effect Fresh off the heels of [*CNET* being outed for using artificial intelligence to write articles](), *BuzzFeed* has announced that its content machine will soon be assisted by ChatGPT creator OpenAI. As the [*Wall Street Journal* reports](), *BuzzFeed* CEO Jonah Peretti announced in a memo to staff today that moving forward, AI will become more central to the company's content operations. Peretti said that OpenAI's text-generation software will be used to enhance the company's [infamous millennial-bait quizzes](), which have such pithy headlines as "Pick a trope for your rom-com," or "Tell us an endearing flaw you have." The AI's role would be to create personalized responses that users would want to share on social media, according to the memo reviewed by the *WSJ*. In the memo, the CEO and [Jordan Peele brother-in-law]() claimed human content creators will continue to be the main architects of the site's copy as they provide ideas, "social currency," and "inspired prompts" for the algorithms. Peretti added, somewhat creepily, that in the next 15 years, he expects AI to "create, personalize, and animate the content itself." ## Et Tu, Jonah? News of *BuzzFeed*'s pivot to AI comes not only after our [extensive reporting]() on [*CNET*'s decision to use algorithms to write]() some of its copy, but also after mass layoffs in both the media and [tech worlds](), with the [*Washington Post* being the most recent site of carnage](). Of course, *BuzzFeed* itself has also seen plenty of rounds of layoffs, especially after it was acquired by a private holding company last year and [subsequently laid off 12 percent of its staff](). The *WSJ*'s report did not indicate whether or not Peretti mentioned any job cuts in his memo to staff, but that's no doubt on his employees' minds given the climate surrounding AI as a potential replacement for human writers and, you know, that recession we're barrelling towards. **More on AIs (maybe) stealing our jobs:** [*ChatGPT Shamelessly Writes Letter Announcing Layoffs While Promoting Execs and Quoting MLK*]() ## Author At Futurism, I've often been drawn to unpacking the narratives that underlie technological, scientific and medical progress, with a special interest in areas of conflict and ambiguity that end up setting agendas and steering the fates of both elites and the hoi polloi. I'm a committed generalist, but I often find myself returning to work involving NASA and the private space sector, the effects of AI on media and society, and the mechanics of the pharmaceutical industry, with a specific focus on the spread of GLP-1 drugs like Ozempic and Wegovy. Prior to Futurism, I worked for publications ranging from Media Matters and Truthdig to Raw Story and Bustle. I'm also the author of "Myspace Scene Queens," a 2024 title in Instar Books' acclaimed "Remember the Internet" series. My work at Futurism has been cited by outlets including the New Yorker, Slate, Nieman Lab, the Verge, the MIT Technology Review, the Sunday Times, and the Daily Beast. I grew up in North Carolina, attended the University of North Carolina at Asheville, and now live in Brooklyn, New York. In my free time, I'm an avid reader and music fan; you can probably find me at a local poetry reading, concert, underground rave, or DJ set. I'm the proud parent of an ineffable orange cat named Mee-Mow. ### Author social links [Bluesky]()