---
title: "Remember Bored Apes? They’re Almost Worthless Now"
description: "Yuga Labs' Bored Ape NFTs have absolutely plummeted in value, dropping to multi-year lows earlier this month."
date: "2023-07-12"
modified: "2023-07-12"
authors:
  - name: "Victor Tangermann"
    job_title: "Senior Editor"
    link: "https://futurism.com/authors/victor"
url: "https://futurism.com/the-byte/bored-apes-almost-worthless-now"
categories:
  - "Blockchain"
  - "Future Society"
tags:
  - "bored apes"
  - "ethereum"
  - "nfts"
  - "the digest"
---

# Remember Bored Apes? They’re Almost Worthless Now

![Yuga Labs' Bored Ape NFTs have absolutely plummeted in value, dropping to multi-year lows earlier this month.](<https://futurism.com/wp-content/uploads/2023/07/bored-apes-almost-worthless-now.jpg>)
*\<em\>Image: Futurism\</em\>*

## Bored of Apes

Bored Ape NFTs have absolutely plummeted in value, dropping to multi-year lows this month.

The value of this once-booming collection of JPGs of lethargic simians, which [sold for millions of dollars](<https://twitter.com/Sothebysverse/status/1453042450788982794?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1453042450788982794%7Ctwgr%5E35db7b4a80aa216937e0e7b79e3012b4b75389d1%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.cryptotimes.io%2Fmost-expensive-bored-ape-yacht-club-nfts%2F>) just a couple years ago, has cratered, selling for as little as $52,000 worth of Ethereum this month, [*Decrypt* reports](<https://decrypt.co/147982/apecoin-crashes-all-time-low-bored-ape-yacht-club-nft-prices-sink>).

ApeCoin, the currency of Bored Apes maker Yuga Labs' virtual world, has also tanked in value, losing 93 percent of its $7.6 billion market cap in April 2022, per the report.

In short, Bored Apes have turned from a celebrity-endorsed status symbol into a depressing reminder that the NFT market still somehow exists in 2023 despite a [precipitous drop in interest](<https://www.forbes.com/sites/joshwilson/2022/12/12/with-the-decrease-in-nft-trading-volumes-where-does-the-sector-go-from-here/?sh=3cb564269fef>).

## Class Action

Last week, *CNBC* [reported](<https://www.cnbc.com/2023/07/07/justin-biebers-bored-ape-nft-has-lost-95-percent-of-its-value-since-2022.html>) that singer Justin Bieber's drab, hat-toting Bored Ape, which was once valued at $1.3 million in 2022, is now worth only around $60,000, making it a spectacularly terrible investment.

NBA star Stephen Curry's Bored Ape, which he bought for $180,000 worth of ETH in 2021, is now worth just under a third of that price.

Bieber, Paris Hilton, and Madonna, among other investors, filed a class-action lawsuit in December 2022, arguing that they were duped into buying the NFTs by other celebrities who didn't disclose they were financially invested.

And other NFT projects are doing even worse. The Bored Ape Yacht Club is still one of the most valuable NFT collections on OpenSea, and Bored Ape prices have recovered somewhat since earlier this month, as *Decrypt* reports — but collectors will now have to grapple with the fact that their once-coveted NFTs may end up leaving a huge hole in their pocketbooks.

**More on Bored Apes:** *[Yuga Labs Says Its Bored Apes Are Absolutely Copyrighted, Thank You Very Much](<https://futurism.com/the-byte/bored-ape-yacht-club-never-copyrighted>)*

## Author
I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida.

### Author social links  
[Bluesky](<https://bsky.app/profile/vtanger.bsky.social>)