--- title: "BMW Posts, Deletes Ad About Sex Inside Self-Driving Cars" description: "BMW released and promptly deleted an ad that explored a future where people can have sex in self-driving cars." date: "2019-09-25" modified: "2019-10-04" authors: - name: "Victor Tangermann" job_title: "Senior Editor" link: "https://futurism.com/authors/victor" url: "https://futurism.com/the-byte/bmw-ad-sex-self-driving-cars" categories: - "Advanced Transport" - "Self-Driving Vehicles" tags: - "autonomous car" - "autonomous driving" - "BMW" - "Self-driving cars" - "the digest" --- # BMW Posts, Deletes Ad About Sex Inside Self-Driving Cars ![German carmaker BMW released — and promptly deleted — an ad called "New Moments of Joy" about a future where people can have sex inside self-driving cars.]() *\Image: BMW\* ## Bone Zone Autonomous driving will bring us a number of freedoms. Passengers will be able to watch movies, read newspapers — if they still exist — or [play video games]() while the AI drives. But BMW thinks being chauffeured by a self-driving car can get a whole lot more exciting than that. The German carmaker released — and then promptly deleted — an ad called "New Moments of Joy," about a future where people can have sex inside their self-driving [BMW Vision iNext]() autonomous cars. ## Sexual Interstate The racy ad [was uploaded]() to BMW's futuristic sub-brand BMWi's Twitter account on Monday, but has since been taken down. It's unclear why exactly BMW removed the ad, but here are a couple of hints as to why they might have: encouraging people to drive without wearing seat belts isn't exactly the best idea in 2019, despite a warning in the ad noting that it's "a demonstration only" and that "BMW does not offer self-driving cars." ## Future Shock Companies like Tesla have come under increased scrutiny for advertising self-driving features of their vehicles that might mislead customers about the tech's limitations. Or was it the raciness of the ad that raised one too many eyebrows? It's a controversial ad that was bound to start a conversation about the future of self-driving. And it makes a good point: why stop at reading a book or watching Netflix while inside the car? Perhaps the world just wasn't ready for that vision. **READ MORE:** [BMW ad hints in-car sex is part of our self-driving future]() \[*CNET*\] **More on self-driving cars:** *[We Took a Ride on NYC’s First Self-Driving Shuttle]()* ## Author I've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing. I've always been fascinated by space exploration and advanced transportation, which I've leaned into by interviewing luminaries in those fields while closely following the dimensions of policy and regulation that allow next-generation projects to succeed -- or, sometimes, to fail. I'm also keenly interested in the effects of generative AI on society, policies, and democratic institutions, as well as clean energy, physics and biology, and the vagaries of tech leadership. My work for Futurism has been cited by publications including Ars Technica, Gizmodo, PC Magazine, Jalopnik, Fox News, and the New York Post. I spent my childhood living in locations including Manila, the Philippines, and Geneva, Switzerland, attended McGill University, and now live in Toronto, Canada. Before Futurism I worked at AskMen and a small photography studio. In my free time, I'm an avid gardener, foodie, and craft beer lover, as well as a maker of artisanal hot pepper sauces. I have a magnificent dog named Freida. ### Author social links [Bluesky]()